Build a brand with purpose. Help shape a business from day one.

EcoView Retreat is redefining what a modern wellness retreat can be.

Created by the founders of Soak Bathhouse, we are building an experience-led destination where exceptional hospitality, thoughtfully curated wellness programs, inspiring spaces and genuine human connection come together in one remarkable setting.

Positioned high in the Tallebudgera Valley, just 20 minutes from Burleigh Heads, EcoView Retreat enjoys sweeping views across the Gold Coast skyline.

Every detail matters. Every guest experience matters. Every interaction helps shape a brand we believe can become one of Australia’s most admired wellness destinations.

We are still at the beginning of the journey, which means you will have the rare prospect to shape not only our marketing, but the future of the business itself.

More Than a Retreat

EcoView Retreat is underpinned by ONE, our heart-led community initiative.

ONE encourages people and businesses to use their time, skills and resources to provide service to others at no cost and without expecting anything in return.

We believe a successful business can also be a force for good. This belief influences how we welcome our guests, support our team, build partnerships and contribute to the wider community.

For the right person, this is an opportunity to help build a commercially successful brand with genuine purpose behind it.

The Opportunity

As EcoView Retreat enters its next stage of growth, we are appointing our first dedicated founding Brand & Marketing Manager.

You will become the internal guardian and owner of the EcoView Retreat brand and marketing function, working closely with the founders of Soak Bathhouse and EcoView Retreat, together with the General Manager of EcoView Retreat.

You will also work alongside an experienced external marketing agency that currently supports the business across organic social media, paid social and Meta, SEO, Google Ads, creative production and campaign execution.

This is a hands-on role. You will set the strategy and manage specialist agency partners, but you will also roll up your sleeves and personally deliver marketing activity where it makes sense. You will be the internal owner of marketing at EcoView Retreat - not simply the person managing external agencies.

You will lead the brand from within: setting direction, generating ideas, creating briefs, executing campaigns and communications, protecting brand standards, measuring performance and ensuring every guest touchpoint reflects the quality and ambition of EcoView Retreat.

This is not a role where you will inherit a large marketing department or simply maintain an established brand. It is an opportunity to build the marketing function and brand from the ground up.

We are looking for someone who wants to look back in five years and say, “I helped build that.”

What You’ll Be Responsible For

- Own the EcoView Retreat brand, leading its ongoing development and ensuring every guest touchpoint reflects the personality, quality and purpose of the Retreat.

- Develop and execute the annual marketing strategy, budget and campaign calendar, aligned to commercial objectives, occupancy, retreat programs and key business priorities.

- Plan and deliver integrated online and offline marketing campaigns,



working with external specialists where appropriate while personally driving activity that sits within the business.

- Own CRM, email marketing and guest communications, including planning and writing campaigns, newsletters, pre- and post-stay communications, promotional messages and other guest-facing communications.

- Own the website and digital customer journey from the business side, ensuring content, offers, messaging and conversion pathways remain accurate, compelling and commercially effective.

- Manage our external marketing agency and specialist partners across organic social, paid social and Meta, SEO, GEO, Google Ads, creative and content - setting clear briefs, priorities, budgets and KPIs and holding partners accountable for performance.

- Create and coordinate high-quality brand and marketing content, including copywriting and briefing and managing photography, videography, design and other creative production.

- Develop and execute launches, partnerships, promotions, events and other brand-building initiatives, from idea through to implementation.

- Build and maintain relationships with media, aligned brands, wellness practitioners, tourism partners and relevant creators and influencers to grow awareness and reach.

- Manage the marketing budget, allocating investment effectively across channels and initiatives to maximise commercial return and ROI.

- Monitor, measure and evaluate performance across campaigns, channels and content, using data, guest insights and commercial results to identify opportunities and continuously optimise marketing activity.

- Work closely with the General Manager and operational and guest experience teams to ensure marketing activity, offers and communications align with the experience we actually deliver to guests.

- Stay close to our guests and the market, identifying emerging customer insights, competitor activity, industry and cultural trends, and opportunities that can strengthen the EcoView Retreat proposition.

- Be willing to jump in and get things done. In a growing business, not every marketing task will sit neatly with an agency or supplier, and you will be comfortable moving between strategy and execution.

The Experience We’re Looking For

This is not an entry-level role, and it is not suited to someone looking for their first marketing management opportunity.

We are looking for an experienced, commercially minded marketer who has already helped build and grow successful consumer brands.

You will ideally bring

- 5–10 years of experience across brand, marketing or digital marketing.

- At least 2–3 years in a Marketing Manager, Brand Manager or comparable leadership role.

- A proven track record of developing and executing marketing strategies and campaigns that delivered measurable commercial results.

- Experience working with premium consumer brands, ideally across wellness, hospitality, tourism, luxury, lifestyle, fitness or experience-led businesses.

- Strong working knowledge of digital marketing, content, CRM, email marketing,



paid media, SEO, SEM and analytics - enough to confidently direct, challenge and evaluate specialist agency partners.

- Experience managing agencies, designers, photographers, videographers and other external suppliers against clear briefs, budgets and KPIs.

- Exceptional written communication, copywriting, brand storytelling and briefing skills.

- Strong commercial judgement, project management, organisational capability and comfort managing a marketing budget.

- The confidence to work autonomously, make decisions and take ownership.

- A genuinely hands-on approach - you are equally comfortable developing the strategy, writing the brief and rolling up your sleeves to execute the work yourself when required.

You’ll Stand Out If You Have

- Helped launch a new business, product or brand.

- Worked in a fast-growing or entrepreneurial environment.

- Experience within retreats, premium hospitality, luxury accommodation or wellness.

- Experience building CRM, email or guest lifecycle communications for a hospitality, wellness or experience-led brand.

- A portfolio of brands or campaigns you are genuinely proud to have led and personally contributed to.

This Role Probably Isn’t for You If

- You are early in your marketing career and still developing the fundamentals.

- You prefer a highly structured corporate environment with multiple approval layers.

- You want to specialise in only one narrow area of marketing.

- You prefer to lead marketing primarily through agencies or junior team members rather than personally executing work.

- You are uncomfortable taking ownership or working within a small, fast-moving team.

Working Arrangements The role will be structured as:

- Full time.

- Approximately 3 days per week based at EcoView Retreat in Tallebudgera Valley.

- Flexibility to work from home when appropriate.

- Additional on-site attendance when required for launches, content production, retreats or key events.

Why Join EcoView Retreat?

- Help build an emerging wellness brand from its earliest stage.

- Work closely with the founders of Soak Bathhouse and EcoView Retreat.

- Partner directly with the General Manager of EcoView Retreat.

- Join a small, ambitious and values-led team.

- Work from an inspiring location overlooking the Gold Coast skyline.

- Enjoy genuine autonomy and influence over the direction of the brand.

- Access staff wellness benefits and retreat experiences.

- Grow into a broader leadership role as the business expands.

Remuneration

$106,000–$119,000 per annum, plus superannuation, depending on experience.

Short-Term Incentive Plan (STIP) of up to $10,000 per annum, based on agreed individual and business performance measures.

How to Apply

We are looking for someone with the experience, judgement and energy to help build a brand of genuine significance.

Please submit

- Your resume.

- A cover letter explaining why this opportunity resonates with you.

- Examples of brands or campaigns you have personally helped build, lead or execute.

- Any relevant portfolio links or work samples.

If you are an experienced marketer looking for more than another job - someone who wants to build a brand with purpose, shape a business from its earliest days and create work you will be proud of - we would love to hear from you.

📌 Brand & Marketing Manager (Tallebudgera Valley)
🏢 EcoView Retreat
📍 Tallebudgera Valley