HiBob helps modern, growing businesses transform the way they manage, engage, and develop their people.

Our platform, Bob, brings HR, payroll, performance, compensation, engagement, analytics, workforce planning, and AI-powered people insights together in one intuitive system. We work with ambitious companies around the world that want their people systems to scale as quickly and thoughtfully as their business.

As we continue to grow across APJ, we’re looking for a Commercial Sales Manager to lead a key regional sales segment and help shape the next phase of our go-to-market growth.

About the role

This is a hands-on first-line leadership role for someone who enjoys coaching AEs, improving sales execution, and building consistent commercial discipline in a scaling SaaS environment.

You’ll lead HiBob’s APJ commercial AE team, working with growing businesses typically from ~50 to 500 employees, with some opportunities extending up to ~1,000 employees. Typical deal sizes range from ~US$20k–150k. While this is a commercial rather than enterprise segment, the sales motion is still consultative, value-led, and multi-stakeholder, often involving HR, Finance, IT, and executive buyers.

You’ll be close to the team, the deals, and the coaching moments: helping AEs improve discovery, qualification, deal strategy, negotiation, forecasting, and close planning. You’ll also help create the structure, clarity, and operating rhythm needed for the team’s next stage of growth.

This is a strong opportunity for someone who wants to build, coach, support, and create a healthy, effective sales culture in a region with genuine growth ambition.

What you’ll do

- Lead,



coach, and develop a team of Account Executives across the APJ commercial segment.
- Own new-business performance across commercial and mid-market customers.
- Build strong coaching rhythms across discovery, qualification, deal strategy, negotiation, forecasting, and close planning.
- Coach live opportunities, review deals, strengthen qualification, and help AEs improve in real time.
- Support consistent use of sales methodology, including MEDDPICC or equivalent consultative-sales frameworks.
- Improve forecast accuracy, pipeline hygiene, stage progression, and deal reviews across the team.
- Partner with Sales, Marketing, Sales Engineering, Customer Success, and global teams to improve regional execution.
- Create clarity, accountability, and consistency as the team scales.
- Help identify, attract, and develop future sales talent across APJ.

What you’ll bring

- Proven experience leading SaaS sales teams, ideally across commercial, mid-market, or adjacent segments.
- Strong first-line leadership experience, with a track record of coaching AEs and lifting team performance.
- Experience selling or leading teams through consultative, multi-stakeholder B2B sales cycles.
- Confident use of sales methodology, pipeline management, forecasting,



and deal coaching.
- Comfort operating in a scaling environment where structure is being built, refined, and improved.
- A hands-on leadership style, close enough to the detail to coach effectively without losing sight of the bigger commercial picture.
- Strong cross-functional instincts and the ability to partner well across Marketing, RevOps, Sales Engineering, Customer Success, and senior leadership.
- Transparent ownership, sound commercial judgement, and the ability to create momentum in an evolving environment.
- Sydney-based

Nice to have

- Experience in HR tech, HCM, payroll, workforce management, talent, learning, finance, or adjacent operational SaaS.
- Exposure to APJ regional growth, multi-country sales motions, or international matrix environments.
- Experience leading both new business and expansion motions.
- Familiarity with MEDDPICC or another structured sales methodology.

Why HiBob?

You’ll join one of the fastest-growing SaaS companies globally, with genuine opportunities to accelerate your career.

Becoming a Bobber means competitive pay, benefits and pre-IPO equity, plus:

- Hybrid working from day 1, with a work-from-home setup allowance
- Work from anywhere for up to 2 months after 6 months' employment
- Bob balance days: a company-wide long weekend each quarter
- 2 paid Social Impact days a year for volunteering
- $2,500 USD employee referral bonus
- Fun local and global team social events
- A day off for your birthday
- Unmind access to support your wellbeing
- Catered Thursday lunches, coffee, and a dog friendly office

📌 Commercial Sales Manager - APJ (Sydney)
🏢 Hibob
📍 Sydney