About the Role

We're looking for a CRM Coordinator to support the execution and continued growth of our global CRM program. Working closely with the CRM Manager, you'll help deliver best-in-class email and SMS marketing across multiple regions, using customer insights to create engaging, high-performing campaigns. This role focuses on operational execution and is ideal for someone who is detail-oriented, data-driven and thrives in a quick-paced ecommerce workplace.

What You'll Do

- Support the execution of the CRM calendar across multiple regions, ensuring campaigns are delivered on time and to a high standard.
- Collaborate with the CRM Manager, Design and Marketing teams to brief and deliver CRM campaigns that align with the marketing calendar, product launches and promotional periods.
- Build, test and schedule email, SMS and lifecycle campaigns in Klaviyo, ensuring accuracy across content, links, segmentation and dynamic content.
- Assist with audience segmentation and personalisation to deliver relevant customer experiences based on behaviour, geography and lifecycle stage.
- Conduct QA across all CRM communications to ensure a seamless customer experience across desktop and mobile.
- Monitor campaign performance and prepare campaign reporting, identifying insights and opportunities for ongoing optimisation.
- Support ongoing testing and optimisation initiatives, including A/B testing, automation improvements and customer journey enhancements.




- Assist with data integrations required for journeys, product feeds and behavioural data.

About You

- 2+ years of experience in CRM, email marketing or lifecycle marketing.
- Previous experience with platforms highly regarded: Klaviyo, Shopify+, Google Analytics.
- Experience building, testing and deploying email and SMS campaigns with strong attention to detail.
- Understanding of audience segmentation, lifecycle marketing and personalisation principles.
- Analytical skills with experience interpreting campaign and customer data to identify insights and optimise performance.
- Excellent attention to detail, with a thorough QA process and commitment to delivering high-quality customer communications.
- Able to work independently, manage competing priorities and deliver work to deadlines.
- An appreciation for interiors, homewares or design is highly regarded.

About Bed Threads

Bed Threads was launched in 2017 with the mission to make the luxury of a good night’s sleep and beautiful home a reality for all, through our high-quality products, inspiring content, and inclusive community. We have a particular focus on art, colour, and playful design, with a mission to encourage you to make your home your own.

Role Details

- Part-time (3 days per week including Tuesday and Wednesday at our Rosebery HQ)
- Reporting to the Bed Threads CRM Manager
- Based in Sydney

📌 CRM Coordinator (Part-Time, 3 Days per Week) (Sydney)
🏢 Bed Threads
📍 Sydney