THE OPPORTUNITY

JMC Academy is seeking a CRM Automation & Personalisation Specialist to lead the build, optimisation and ongoing evolution of its CRM and lifecycle marketing capability. This is a hands-on specialist role for someone who can translate prospect and student data into well-structured automated journeys, targeted communications and measurable improvements in enquiry, application, offer and enrolment performance. The role sits at the intersection of CRM operations, marketing automation, personalisation, data quality and journey optimisation, and will play an important role in the continued maturity of JMC's student lifecycle communications and CRM environment.

ABOUT JMC ACADEMY

Founded in 1982, JMC Academy has spent over 40 years producing the graduates who shape Australian and global creative industries. Our alumni include award-winning musicians, film directors, sound engineers, animators, game designers, actors and entertainment executives. Our campuses in Sydney, Melbourne and Brisbane are purpose-built creative environments equipped with world-class studios, production facilities and performance spaces.

We are now at an inflection point with a desire to grow our student body, expand our program portfolio, and build the brand and commercial infrastructure that will define JMC's next decade. The Customer function is central to that ambition.

OUR PURPOSE: We educate, nurture, and inspire creative minds through innovative and globally connected learning.

OUR VISION: To be Australia's most recognised and connected educator of creative minds.

OUR VALUES: Quality | Excellence | Innovation | Collaboration | Academic Rigour | Cultural and Social Diversity | Honesty and Integrity | Equity ROLE SUMMARY The CRM Automation & Personalisation Specialist is a hands-on specialist role within JMC's Customer function, reporting to the Head of Digital. This position is responsible for the practical deployment and ongoing optimisation of JMC's marketing automation activities using HubSpot. The role is focused on building scalable automation, sophisticated segmentation and dynamic personalisation across email, SMS and web touchpoints, ensuring communications are timely, relevant and data-informed throughout the student journey.

KEY RESPONSIBILITIES

CRM & PLATFORM OWNERSHIP

- Own day-to-day administration,



configuration and optimisation of the marketing automation and segmentation functions in HubSpot
- Maintain key platform assets including properties, audiences, lists, subscriptions, email templates, forms, workflows and lifecycle logic AUTOMATION & JOURNEY DESIGN
- Design, build and optimise automated workflows, nurture programs and triggered communications across the student lifecycle
- Develop advanced segmentation and personalisation strategies using behavioural, demographic, lifecycle and engagement data
- Implement dynamic content and cross-channel journey logic across email, SMS and web to improve relevance and conversion DATA, REPORTING & OPTIMISATION
- Maintain strong data quality across CRM records, audience structures and connected systems
- Support data imports, custom datasets, reporting structures and dashboard development to measure campaign and journey effectiveness
- Conduct A/B and multivariate testing to improve engagement, conversion and operational efficiency over time INTEGRATION & COLLABORATION
- Work with Product, Data and Technology stakeholders to support integration requirements and CRM best practice
- Assist with implementation and enhancement initiatives relating to CRM technology and lifecycle automation
- Provide training, documentation and practical support to internal stakeholders using the CRM and related automation tools COMPLIANCE & CONTINUOUS IMPROVEMENT
- Ensure communication activity aligns with privacy, consent and spam compliance requirements
- Monitor performance, identify issues and implement improvements across journeys, workflows and platform usage
- Stay current with emerging CRM, automation and personalisation capabilities, and apply them where they create practical value WHAT WE ARE LOOKING FOR

This role suits a hands-on CRM and marketing automation specialist who is the technical go-to for automation, segmentation and platform configuration, someone with the analytical capability and attention to detail to turn prospect and student data into timely, relevant,



personalised communications at scale. ESSENTIAL REQUIREMENTS

- 3–5 years' experience in CRM management, marketing automation, lifecycle marketing or a related technical digital role
- Strong hands-on experience with platforms such as HubSpot and Salesforce Marketing Cloud, including being the technical go-to for automation, segmentation and platform configuration
- Demonstrated success building sophisticated nurture journeys, dynamic content and personalisation logic across campaigns or cross-channel programs
- Solid working knowledge of CRM data structures, list and consent management and reporting
- Experience with APIs, integrations, custom datasets and troubleshooting data flows
- Practical capability in tools and languages such as HTML, CSS, JavaScript, Liquid, SQL or equivalent platforms used in marketing automation environments
- Strong analytical capability, attention to detail and confidence using data to improve outcomes
- Ability to work autonomously, manage competing priorities and collaborate effectively across technical and non-technical teams HIGHLY REGARDED
- Experience supporting a CRM implementation or major platform uplift program
- Experience in higher education or another complex multi-stage service workplace
- Familiarity with student recruitment funnels, enquiry nurturing and enrolment lifecycle design
- Platform certifications relevant to CRM or marketing automation WHY THIS ROLE
- A CAPABILITY TO BUILD — you lead the build, optimisation and ongoing evolution of JMC's CRM and lifecycle marketing capability — genuine ownership of a maturing environment.
- MEASURABLE IMPACT — your automation, segmentation and personalisation work drives measurable improvements in enquiry, application, offer and enrolment performance.
- DEEP SPECIALIST CRAFT — a hands-on specialist role at the intersection of CRM operations, marketing automation, personalisation, data quality and journey optimisation.
- FLEXIBLE LOCATION — based in Melbourne, Sydney or Brisbane with hybrid working, supporting the student journey across all JMC campuses.
- COMPETITIVE REMUNERATION & BENEFITS — salary commensurate with experience, plus professional development support, staff scholarship access to JMC courses, hybrid working and a genuinely distinctive creative community.

📌 CRM Automation & Personalisation Specialist (Melbourne)
🏢 Jmc Academy
📍 Melbourne