Our client is an ASX-listed pioneer of Australian and New Zealand eCommerce - an innovative, quick-moving online retailer operating multiple stores and brands. Known for their entrepreneurial culture, minimal red tape and genuine career development, they offer the chance to work alongside some of the best in the industry and see your work make an immediate impact.
The Role
Reporting to the Head of department, the CRM Coordinator will support the delivery of CRM programs across the business's stores and brands. You'll work hands-on with audience segmentation, data analysis and reporting, and manage a range of marketing automation projects - with Salesforce Marketing Cloud (SFMC) at the core of the role.
This is a perfect opportunity for a driven digital marketer with a foundation in CRM and lifecycle marketing who wants real ownership, autonomy and exposure to how a leading eCommerce business operates.
Key Responsibilities
- Support the delivery of CRM programs across multiple brands, including segmentation, deliverability, analysis and reporting
- Build and maintain audience segmentation for campaigns to drive targeted,
relevant customer communications
- Maintain and QA personalised marketing automation sends and customer journeys via Salesforce Marketing Cloud (SFMC)
- Monitor and report on CRM performance, providing regular insights and recommendations to drive business outcomes
- Support the Loyalty team's management of paid membership programs with data and insights
- Monitor email deliverability and recommend improvements against benchmarks
- Partner with the broader Marketing and Marketing Operations teams on planning, execution and data needs
About You
- Exposure to or experience with Salesforce Marketing Cloud (or a similar marketing automation tool) - highly regarded
- Experience with CRM and email marketing principles, ideally in a retail or eCommerce environment
- Highly analytical - comfortable working in the detail and using data to drive decisions and recommendations
- Tech-savvy and AI-forward, with an interest in using AI tools (e.g. ChatGPT, Claude, or built-in CRM predictive tools) to brainstorm copy, streamline workflows or analyse segments faster