Description

Your job should be an adventure. Why settle for anything less?

We're Camplify — the peer-to-peer van-sharing platform that's changed the way people explore the world. Part of Camplify Holdings Limited (ASX: CHL), we power three travel brands across seven countries, from Australia's beaches to the Bavarian Alps. We were born in Newcastle in 2015, named #4 in the AFR's Most Creative Companies, and we're still very much a startup at heart: fast, ambitious, and a little obsessed with getting people outdoors.

As our Digital Performance Manager, you'll be pivotal in shaping how we track, interpret, and activate digital performance data. You'll set up, optimise, and report on digital performance. This role is perfect for someone equally comfortable in the technical weeds of digital analytics and translating data into insights the whole business can act on.

Requirements

- Develop and Execute Strategy — Establish and execute omnichannel digital performance marketing strategies to drive sales and/or engagement and growth, including mid-to-long term transformation strategies and seasonal plans.
- Manage Digital Channels — Lead omnichannel growth channels including Paid Search, Organic Search, and Programmatic.




- SEO / AEO Strategies — Develop and implement SEO/AEO strategies including technical SEO, content, on-page, and off-page optimisation, directly shaping our digital and performance marketing direction.
- Optimise Digital Analytics Infrastructure — Own and optimise our digital analytics infrastructure across websites and platforms, including configuration and performance tracking across Google , Meta Business and other digital tools.
- Develop Reporting and Insights — Build and maintain dashboards and reporting frameworks (e.g.

Looker

Studio, Power BI, Metabase) that translate complex data into meaningful insights, using data and market intelligence to inform wider business decisions.

- Oversee Campaign Tracking — Ensure accurate attribution and audience segmentation across all digital channels.
- Drive Optimisation and ROI — Contribute to and influence budgets and optimisations across key digital channels, working closely with agencies and partners to maximise ROI and hit KPIs.
- Stakeholder Relationships — Manage and collaborate with external agencies and internal stakeholders across all digital channels.

📌 Digital Performance Manager (Australia)
🏢 CHL
📍 Australia