Drive the commercial performance of a leading Australian consumer brand!

We are seeking an experienced and commercially driven Head of eCommerce to lead the growth of a high-performing direct-to-consumer business with a strong global presence.

You will own the eCommerce P&L; and be responsible for driving sustainable revenue growth, profitability and customer lifetime value. This is a hands-on leadership role for someone who thrives on data, trading performance and commercial decision-making.

Working cross-functionally with Marketing, CRM, Finance, Product and Technology teams, you will develop and execute strategies that optimise customer acquisition, conversion, retention and profitability across multiple markets.

Key Responsibilities

- Own the eCommerce P&L; and deliver revenue, profit and customer growth targets.
- Develop traffic, conversion, AOV, retention and revenue forecasts across markets.
- Lead weekly and monthly trading reviews, identifying commercial opportunities.
- Drive customer acquisition and retention strategies to maximise lifetime value.
- Partner with performance marketing teams and agencies to improve media efficiency, ROAS, CAC and overall commercial returns.
- Build and execute a robust CRO roadmap, including merchandising, pricing, promotional and customer journey optimisation.




- Develop forecasting models and commercial scenarios to support strategic planning and investment decisions.
- Foster a high-performance, data-driven trading culture.

To be successful in this role, you will demonstrate:

- Significant experience leading eCommerce within a retail or consumer brand.
- Strong commercial acumen with ownership of online sales and profitability.
- Deep expertise across paid media, customer acquisition, attribution and digital marketing.
- Experience improving conversion rates, customer retention and lifetime value.
- A strong understanding of customer behaviour, digital analytics and trading performance.
- Experience leading regular trading cadences and using data to drive commercial outcomes.

This is an outstanding chance to join an innovative, purpose-led consumer business with an established brand, a loyal customer base and ambitious growth plans. You'll play a pivotal role in shaping the future of the online business while working alongside a collaborative and high-performing leadership team. Apply now via LinkedIn!

Must have unrestricted working rights in Australia. Please note, due to the high volume of applications received, only successful applicants will be contacted.

📌 Head of Ecommerce (Sydney)
🏢 Spin Personnel
📍 Sydney