PeopleWise is proud to partner with HomeStart to find their next Marketing & Communications Leader. For more than 35 years, HomeStart has helped South Australians achieve the dream of home ownership through innovative and accessible home finance solutions. It is an organisation with a strong brand, a genuine social purpose and an important role within the South Australian community.

This is a significant leadership appointment and an opportunity that offers something increasingly rare in senior marketing positions in Adelaide.

Rather than owning one stream of marketing you will have end-to-end oversight across brand, campaigns, digital, PR, customer and broker communications, partnerships, events and financial education.

You will not need to be the technical expert in every discipline. You will need to be an accomplished, broad marketing leader who can see the bigger picture, provide strategic direction, ask the right questions and bring together people, agencies and stakeholders to deliver exceptional outcomes.

The Opportunity

Reporting directly to the Chief Customer Officer, you will lead an established team of six talented marketing and communications professionals and take ownership of the overarching direction and performance of function.

HomeStart already has strong foundations, an established brand, marketing strategy and recently developed campaign.

You will review and evolve the overarching strategy, optimise the brand, shape future campaign objectives and explore contemporary marketing practices and alternative digital channels, improve systems and champion new initiatives.

This is a highly visible role working closely with the CCO with exposure to the CEO, Executive Leadership Team, government departments, media and senior government communications advisors.

Key Responsibilities

- Lead and evolve the brand, marketing and communications strategy, translating priorities into measurable plans
- Oversee integrated campaigns across digital and traditional channels to drive awareness, engagement and enquiries
- Lead brand positioning and optimisation, ensuring consistency across all customer touchpoints
- Develop customer,



product and broker marketing strategies to support growth across key market segments
- Lead PR, media and corporate communications, including supporting senior spokespeople and organisational reputation
- Use customer, market and competitor insights to identify opportunities and improve marketing performance
- Explore new digital channels and contemporary marketing practices, driving innovation and continuous improvement
- Manage marketing budgets, agencies, partnerships and senior stakeholder relationships to deliver strong commercial outcomes
- Lead and develop a team of six, building engagement, capability and accountability

The scope genuinely extends across online and offline channels, PR, partnerships, broker marketing, customer communications, campaigns and continuous improvement. About You

You will be a marketing leader with a minimum of 5 years senior leadership experience in marketing, communications, brand or customer engagement with demonstrated exposure to a broad portfolio and experience working with a well-established brand to develop and execute enterprise-wide strategies.

You may have developed your career within a corporate environment, an agency, or ideally gained exposure to both. What's more important is your breadth, commercial thinking and ability to lead.

About You

- Relevant tertiary qualification with 5 years’ senior leadership experience across marketing, communications, brand or customer engagement within a complex organisation.
- Demonstrated experience managing and evolving an established brand, with the ability to develop and execute organisation-wide marketing and communications strategies.
- Broad experience across brand management, marketing, corporate communications, PR and executive communications.




- Proven ability to develop and optimise multi-channel strategies across paid, owned and earned media.
- Strong understanding of digital marketing, customer insights, data and performance analytics to measure effectiveness and improve outcomes.
- Demonstrated ability to lead integrated campaigns from strategy through to execution, working across internal teams and external agencies.
- Strong commercial and stakeholder management capability, including managing budgets, agencies, partnerships and senior stakeholders.

Experience within financial services or government communications environments would be considered advantageous, not essential. Why HomeStart?

This is more than an opportunity to inherit a marketing function. You will have genuine influence, executive exposure, a supportive budget and an established team, while working for an organisation with a purpose. Just as importantly, you will be joining a agile and collaborative team and culture.

At HomeStart people are their strength. They are guided by strong values of Opportunity, Determination, Openness and Simplicity, and are committed to creating an inclusive, supportive workplace where you can grow and make a meaningful impact.

We are looking for someone who will add to their culture. We want an approachable and engaging leader who leads by example, brings energy and ideas, creates confidence through change and brings out the best from the people around them.

Interested?

If you are an experienced marketing leader looking for greater breadth, influence and the opportunity to lead an entire marketing and communications portfolio we would love to hear from you.

Please apply via SEEK including a cover letter that highlights your suitability for this position or contact Dani Graham at the PeopleWise team on 0458 045 *** for a confidential discussion.

PeopleWise and HomeStart are committed to fostering an inclusive and diverse workplace. We encourage applications from people of all backgrounds and experiences and are committed to providing an equitable and respectful recruitment process for every candidate.

📌 Marketing & Communications Lead (Adelaide)
🏢 Peoplewise Consulting
📍 Adelaide