Oolio is a global SaaS and payments provider supporting the hospitality industry across multiple markets. Backed by private equity and entering our next phase of growth, we are looking for a proven marketing leader with experience building and scaling marketing capability in a high-growth business.

This is a hands-on role for someone who can balance strategy with execution. You will strengthen our market positioning, build targeted campaigns, generate qualified leads and support pipeline and revenue growth across new and existing customers.

You will work closely with our leadership team, Sales and Product to turn growth priorities into clear go-to-market plans and measurable campaigns. We are looking for someone who is results focused, customer centric, commercially minded and a strong team player, with experience working within complex software businesses with global reach.

You will also improve how we use marketing technology, automation, data and AI to increase speed, targeting, conversion and productivity.

Key Role Responsibilities.

Demand generation and growth.

- Build and execute campaigns that generate qualified leads and support pipeline growth.
- Develop targeted campaigns across email, digital, content, webinars, events and partnerships.
- Build account-based marketing programs for priority accounts and growth segments.
- Develop nurture programs that improve engagement and conversion.
- Drive customer adoption, cross-sell and expansion campaigns across our existing customer base.
- Use marketing technology, automation and AI to improve targeting, personalisation and execution.
- Track campaign performance, lead quality, conversion and pipeline contribution.

Positioning and go-to-market.

- Develop Oolio’s value proposition across key hospitality segments and global markets.
- Create clear positioning and messaging that communicates our value and competitive advantage.




- Translate product capabilities into relevant customer perks and marketing narratives.
- Lead go-to-market planning and execution for products, features and market initiatives.
- Use customer, market and competitor insights to improve positioning and performance.

Sales and customer enablement.

- Align marketing activity with target accounts, pipeline priorities and revenue goals.
- Develop sales collateral, presentations, website content and campaign assets.
- Provide Sales with clear messaging, customer insights and supporting content.
- Conduct product and campaign training to support consistent execution.
- Engage with customers to understand their needs, challenges and use of our products.

Ideally, You Will Bring;

- 5+ years of B2B marketing experience, ideally within a high-growth SaaS, technology or payments business.
- Experience building and scaling marketing capability in a complex software company with global reach.
- Proven experience generating leads and supporting pipeline growth.
- Experience across campaigns, webinars, account-based marketing, positioning and go-to-market.
- The ability to balance strategy with hands-on execution.
- Experience using marketing technology, automation and AI to improve performance.
- Strong analytical, communication and stakeholder management skills.
- A results focused, commercially minded and customer centric approach.
- Hospitality technology, POS or payments experience would be highly regarded.

What We Offer.

- The opportunity to help build and scale a growing global technology business.
- A fast-paced, collaborative and commercially focused environment.
- Competitive salary and performance-based incentives.
- Professional development opportunities and access to industry events.
- The opportunity to make a direct and measurable impact on Oolio’s growth.

This is a permanent full-time permanent position, with the expectation that you will be onsite Monday to Friday, with flexible working hours.

📌 Marketing Manager (North Melbourne)
🏢 Oolio
📍 North Melbourne