Our client is one of Australia’s highly regarded family-owned wine businesses, with a strong reputation for producing premium wines and building long-term customer relationships. As the business continues to grow, they are recruiting a National Retail Sales Manager to take ownership of the retail strategy and drive profitable growth across key national retail and independent channels.

This is a strategic and commercially focused role, working closely with the Sales Director and national distributor to strengthen distribution, grow key retail accounts and maximise brand presence. A key focus will be developing and delivering a long-term retail strategy aligned with the family’s long-term business aspirations.

Key Responsibilities

- Develop and execute the Retail Strategy, translating long-term objectives into annual plans, channel priorities and distribution targets.
- Develop and implement growth strategies across major retail chains including EDG and CLG, liquor banner groups and key strategic accounts.
- Build strong relationships with buyers, category managers, retail stakeholders and the national distributor.
- Work closely with the distributor to develop effective retail activation programs that build visibility and consumer engagement.
- Identify and secure recent ranging, distribution, promotional and commercial opportunities across key retail channels.
- Own the national promotional program, including promotional periods, deal structures and commercial returns.
- Drive growth across emerging direct channels, including online, DTC, airline and cruise tenders, corporate and specialty opportunities.
- Identify new business opportunities and manage commercial proposals,



tenders and customer negotiations.
- Support the Sales Director with national sales, distribution, forecasting, budgeting and commercial planning.
- Manage pricing architecture, customer margins and trade investment to ensure sustainable and profitable growth.
- Oversee A&P;, margin and promotional spend, ensuring investment is well managed and delivers a robust commercial return.
- Provide market insights, competitor analysis and sales performance reporting to support commercial decision-making.

Ideal Attributes

- Previous experience managing national retail chains, banner groups and strategic accounts.
- Demonstrated success growing distribution, revenue and customer relationships.
- Experience developing and executing multi-year commercial or retail strategies.
- Strong commercial acumen, particularly across pricing, customer margins and trade investment.
- Experience identifying and developing recent business opportunities.
- Superior negotiation, communication and relationship-building skills.
- A genuine passion for wine and building premium brands.

What’s in it for you? Join a highly regarded Australian family-owned wine business with a strong premium brand portfolio and vision who values its people and its customers. Take ownership of the national retail strategy and have genuine influence over the future direction of the business. Work closely with an experienced leadership team and key industry partners whilst enjoying autonomy, accountability and long-term growth potential.

This is an exciting opportunity for a commercially driven liquor industry sales professional looking to have genuine influence within a respected Australian wine business.

📌 National Sales Manager (Brisbane)
🏢 Brightside Executive Search
📍 Brisbane