National Sales Manager – Australia & New Zealand

Location: Melbourne, Sydney or Brisbane, with extensive travel across Australia and New Zealand

Employment Type: Full-time

Salary: Competitive base salary performance-based incentive The Opportunity - We are seeking an ambitious and commercially driven National Sales Manager to take ownership of sales and business development across Australia and New Zealand for a leading international provider of packaging automation, strapping, wrapping and load-securing solutions.

This is a genuine hands-on, business development-focused opportunity for an experienced sales professional who enjoys hunting for new business, developing strategic customer relationships and taking ownership of a national territory.

You will be responsible for growing new and existing business across a broad range of industries, including manufacturing, logistics and distribution, construction materials, paper, printing and packaging.

The role will initially operate as a standalone senior sales position, with full ownership of the Australia and New Zealand territory. As the business continues to grow, there is a clear opportunity for the position to evolve into a Head of Sales role, including responsibility for building and leading a sales team.

About the RoleReporting to the Director of Sales & Business Development APAC, you will be responsible for developing and executing the sales strategy across Australia and New Zealand while personally driving revenue growth.

Your responsibilities will include:

- Develop and execute the sales strategy for Australia and New Zealand in line with broader APAC objectives.
- Take ownership of annual revenue, gross margin and profitability targets.
- Identify, pursue and secure new business opportunities while developing and protecting existing key accounts.
- Promote a portfolio of industrial packaging machinery, automation solutions, consumables, load-securing systems, spare parts and services.
- Manage the full sales cycle from prospecting and lead generation through to technical clarification, quotation, negotiation and close.
- Build strong relationships with customers, senior decision makers, distributors, agents, system integrators and strategic partners.




- Manage sales projects from initial enquiry through to delivery and final payment.
- Conduct customer meetings, site visits, product demonstrations and technical discussions.
- Prepare quotations, project calculations, sales forecasts and competitor analysis.
- Maintain accurate CRM records and provide reliable sales pipeline and forecast information.
- Develop market, customer, competitor and product intelligence to identify opportunities and inform sales strategy.
- Represent the business at trade shows, industry events and relevant industry functions.
- Work collaboratively with international technical and sales teams on complex projects, technical requirements, factory visits and pre-acceptance testing.
- Work closely with local warehousing, operations and service teams to ensure successful delivery, installation and after-sales support.
- Collaborate with marketing and product teams on campaigns, market development and product launches.
- As the business grows, contribute to the recruitment, development and leadership of the sales team.

About You - You will be a proven sales professional with a strong new business development and key account management background, ideally within industrial machinery, packaging, automation, manufacturing or a technically driven B2B environment.

You will bring

- 7 years' experience in business development, B2B sales and/or key account management.
- A proven track record of winning new business and consistently achieving revenue targets.
- A strong hunter mentality with the drive and resilience to build a territory from the ground up.
- Commercial acumen and the ability to identify and convert recent opportunities.
- The confidence to operate autonomously while collaborating effectively with international teams.
- The ability to understand technical products and translate technical solutions into explicit customer benefits.
- Strong negotiation,



communication and presentation skills.
- Excellent relationship-building skills with customers and key stakeholders.
- A methodical approach to pipeline management, forecasting and CRM utilisation.
- Strong Microsoft Office and CRM capability.
- A team-oriented mindset with the potential and ambition to step into a sales leadership position as the business grows.
- A relevant tertiary qualification in Business, Marketing, Engineering or a related discipline is advantageous.
- Excellent written and verbal English. Additional languages will be highly regarded.
- Full Australian working rights and a current driver's licence.
- The flexibility and willingness to travel extensively throughout Australia and New Zealand, with occasional international travel as required.

What Success Looks Like

Your success will be measured through:

- Revenue and gross margin performance.
- New customer acquisition.
- Growth of key accounts.
- Development and quality of the sales pipeline.
- Forecast accuracy.
- Customer retention and satisfaction.
- Successful development of the Australian and New Zealand market.

What's on Offer?

- Full ownership of the Australia and New Zealand sales territory.
- A genuine pathway into a Head of Sales position as the business grows.
- Competitive base salary plus a strong performance-based incentive.
- High level of autonomy and decision-making responsibility.
- Support from established local operations, warehousing and service infrastructure.
- Product and technical training.
- Long-term career development opportunities within an international organisation.
- Exposure to a diverse range of industrial customers and major projects.
- A collaborative, professional and supportive working environment.

Ready to Take Ownership of a National Territory?

If you're an experienced industrial sales or business development professional who thrives on winning new business, building strategic relationships and taking ownership of a national territory, we'd like to hear from you. If you think this could be the role for you, then please apply now! Or, if you have any questions, please contact Imogen at ***@fuserecruitment.com

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📌 National Sales Manager (Northgate)
🏢 Fuse Recruitment
📍 Northgate