Paid Media Specialist

Brisbane CBD | Full-Time | Digital Marketing Agency

The Role

Patch Agency is growing, and we're looking for an experienced Paid Media Specialist to join our Brisbane team. We're looking for someone with strong performance marketing experience and proven capability across Meta Ads and/or Google Ads. You don't need to be an expert across every channel, but you do need genuine depth in at least one and an understanding of how paid media fits into the broader digital strategy.

You'll work across a diverse portfolio of clients, taking an active role in paid media strategy, campaign performance and delivery alongside our Senior Digital Account Manager and wider digital team.

This role is suited to someone who has already built strong technical experience and is looking for more from their next position, more strategic involvement, greater responsibility and a genuine opportunity to progress.

What You'll Do

You'll play a key role in the strategy, performance and delivery of paid media across Patch's client portfolio.

You'll be responsible for

- Developing and overseeing paid media strategies aligned with client objectives, commercial goals and growth opportunities
- Managing and optimising campaigns across Meta Ads and/or Google Ads, depending on your area of expertise
- Analysing campaign and account performance to identify trends, opportunities and areas for improvement
- Managing campaign performance against agreed KPIs, with a strong focus on budget efficiency, lead generation, acquisition costs, conversion and return on advertising spend
- Leading ongoing optimisation and testing strategies across audiences, creative, messaging, placements, bidding and campaign structures
- Coordinating campaign execution with our specialist delivery team, including preparing clear briefs and overseeing implementation
- Reviewing and quality-assuring campaign builds, tracking and optimisations to maintain a high standard of delivery across client accounts
- Working closely with our in-house content and creative teams to translate performance insights into stronger creative strategies and campaign assets
- Contributing to client reporting,



performance reviews and strategic recommendations by turning data into clear commercial insights

You'll be trusted to take ownership of your work, contribute your expertise and challenge the strategy when you see an opportunity for a stronger result.

About You

You've already developed strong technical capability in performance marketing and you're looking for an opportunity to take on greater responsibility and continue progressing your career. Ideally, you'll bring:
- 2+ years of hands-on paid media or performance marketing experience
- Strong technical capability across Meta Ads and/or Google Ads
- Experience managing campaigns across multiple clients, brands or business objectives
- Strong knowledge of campaign strategy, audiences, conversion funnels, budget management and optimisation
- Confidence interpreting performance data and translating it into strategic recommendations
- A solid understanding of the relationship between creative, media and campaign performance
- Strong organisation and the ability to manage multiple accounts and priorities
- A proactive approach to problem-solving and ownership
- The ambition to continue developing beyond your current area of expertise

Agency experience is highly regarded. Experience across SEO, GA4, tracking, reporting or broader digital strategy will also be an advantage.

Where You Can Take the Role

We want this role to grow with the person who steps into it. You might currently specialise in Meta Ads. You might come from a Google Ads background. Or you may already have experience across multiple performance channels.

What we're looking for is someone with strong technical foundations who wants to build on them.

You'll work closely with our Senior Digital Manager and gain greater exposure across integrated digital strategy, Google Ads, SEO, analytics,



client strategy and account management.

As your experience and responsibilities grow, so will your role within Patch, with a genuine pathway towards greater strategic responsibility, client leadership and a senior position within our digital team.

We're not looking to move you away from the technical skills that make you valuable. We're looking to build on them.

About Patch

Patch Agency is an independent digital marketing agency based in the heart of Brisbane CBD. We work with a diverse portfolio of ambitious brands across hospitality, property, eCommerce, professional services, health, lifestyle, trades and more.

Our team brings paid media, social media, SEO, websites, strategy, content and creative together under one roof.

We also have our own photography, video and content studio within our Brisbane office, meaning our digital team works directly alongside the people developing concepts, shooting content and producing the creative that ultimately goes into market.

We're continuing to grow, and we're looking for people who want to grow with us.

Life at Patch

We're a close-knit team, so you won't disappear into a large department or spend your entire week working on one small part of an account. You'll work directly with our senior team, collaborate across the agency and have visibility over the broader strategy behind the clients you work on.

At Patch, you can expect:

- A Brisbane CBD office with our own in-house photography and content studio
- A diverse portfolio of clients across multiple industries
- Genuine involvement in strategy and decision-making
- Close collaboration across our digital, content, creative, social and web teams
- Genuine career progression as Patch continues to grow

We move quickly, hold a high standard for the work we produce and give people the opportunity to take ownership of what they do. We're looking for someone who wants to contribute to where we're going, not simply fill a position.

Apply Now

If you've built strong experience in paid media and are looking for a role that gives you somewhere to go next, we'd love to hear from you.

📌 Paid Media Specialist (Brisbane)
🏢 Patch Agency
📍 Brisbane