Performance Marketing & AI Specialist

At 28 Group, we help people move more, live healthier and make positive changes by providing personalised at-home health and fitness solutions. Our flagship brand, 28 by Sam Wood, is a market-leading provider of innovative digital fitness, nutrition and mindfulness solutions, supported by a uniquely loyal customer base and a strong history of delivering life-changing experiences.

The team at 28 by Sam Wood is collaborative, energetic and ambitious. With continued growth across the fitness and nutrition category, as well as expansion into new verticals, we’re focused on delivering an exceptional customer experience in 2026 and beyond.

28 Group is part of the broader DBG Health group, giving us the backing and resources of a larger healthcare business while maintaining the agility, pace and entrepreneurial mindset of a smaller, high-growth team.

About the Role

As the Performance Marketing & AI Specialist, you'll play a key role in driving customer acquisition and digital marketing performance while helping shape the future of AI-enabled marketing at 28 Group.

Working alongside the Performance Marketing Manager, you'll manage and optimise campaigns across key digital channels, with Meta as a core platform, using data-driven insights to maximise performance and commercial outcomes. You'll also champion the practical use of AI across the marketing team, identifying opportunities to streamline workflows, improve efficiency and enhance campaign execution through emerging technologies.

This is a hands-on role suited to an ambitious marketer who combines strong technical expertise with commercial thinking and a passion for innovation. You’ll thrive in an environment where you can move quickly, test new ideas, take ownership and have a visible impact on business performance.

As our digital channels operate 24/7,



you'll also share responsibility for weekend and public holiday campaign monitoring and optimisation to ensure campaigns continue to perform at their best.

Key Responsibilities

- Develop and optimise high-performing Meta acquisition campaigns, translating commercial objectives into data-driven strategies that drive customer growth and maximise return on investment.
- Manage end-to-end campaign execution, including campaign setup, budget management, audience targeting, testing, optimisation, and performance reporting across paid digital channels.
- Champion AI enablement across the marketing function by identifying, testing, and implementing practical AI tools and automated workflows that improve efficiency, decision-making, and campaign performance.
- Drive continuous experimentation by leveraging performance insights, AI-powered analysis, and creative testing to improve customer acquisition, engagement, and conversion outcomes.
- Monitor and analyse campaign performance, providing actionable insights and recommendations while ensuring accurate tracking, reporting, and high-quality campaign execution.
- Collaborate with cross-functional teams, including Creative, CRM, Data, Technology, and agency partners, to deliver integrated marketing initiatives and support 24/7 campaign optimisation across key trading periods.

Key Requirements

- 3+ years' experience managing and optimising performance marketing campaigns, with strong hands-on expertise in Meta Ads Manager (Google Ads/SEM experience is highly regarded).
- Proven success delivering eCommerce and/or digital subscription acquisition campaigns, using data-driven strategies to achieve commercial KPIs and maximise return on investment.




- Demonstrated experience using AI, automation, or data tools to improve marketing performance, streamline workflows, and enhance campaign execution.
- Solid analytical, problem-solving, and commercial acumen, with the ability to interpret data, identify growth opportunities, and translate insights into action.
- Confident communicator with the ability to collaborate across Creative, Data, Technology, CRM, and agency partners, while making technical concepts accessible to non-technical stakeholders.
- Curious, innovative, and adaptable, with a passion for continuous improvement, emerging technologies, and working in a fast-paced, high-growth environment.

Benefits & perks:

- Competitive salary package and STIP program
- Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
- Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert-created meal plans to motivational resources, it’s designed for people of all fitness levels.
- 12 weeks paid parental leave
- We are a values-driven business fostering a supportive and friendly team culture
- Enjoy the ability to work autonomously, empowering you to drive your own success.
- Convenient head office location close to public transport, cafes and restaurants
- Opportunity to grow your career across all divisions within DBG Health

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

📌 Performance Marketing & AI Specialist (Cremorne)
🏢 DBG Health
📍 Cremorne