Tuiss Blinds Online | Melbourne, VIC | Full-time

We're looking for a hands-on SEO Analyst to join the Tuiss Blinds Online team and help grow our organic visibility, traffic and performance.

This is an eCommerce-focused role for someone who enjoys combining SEO strategy with actually getting things done. You'll work across technical and on-page SEO, content optimisation, landing and collection pages, reporting and analysis, while collaborating closely with our wider marketing and eCommerce teams.

You'll also help us understand how search is evolving beyond traditional Google results, including how our brand and content appear across AI-powered search experiences.

What you'll be doing

- Own the day-to-day SEO activity for Tuiss Blinds Online, identifying and implementing opportunities to grow organic visibility, qualified traffic and revenue.
- Conduct keyword and search-intent research to identify opportunities across product categories, collections, informational content and emerging search trends.
- Optimise existing website content, including page copy, headings, metadata, internal linking, imagery and site structure.
- Create and optimise SEO landing pages and collection pages, from keyword research and page structure through to implementation and ongoing optimisation.
- Use seoClarity to monitor rankings, search visibility, competitors and opportunities, turning insights into clear actions.
- Monitor performance through Google Analytics and Google Search Console, identifying trends, issues and opportunities and reporting on organic search performance.
- Work within our eCommerce and CMS platforms to implement onsite content and SEO updates.
- Support onsite campaign, promotional and sale updates where required,



working with the wider marketing team to ensure pages are accurate, optimised and ready for launch.
- Identify and help resolve technical SEO issues, working with developers and other stakeholders where required.
- Develop and implement internal and external linking strategies to strengthen site authority and improve discoverability.
- Work closely with content and marketing teams to ensure SEO is considered across campaigns, content planning and new website initiatives.
- Monitor competitors and the wider search landscape to identify recent opportunities.
- Track changes to search algorithms and evolving SEO best practice, testing new approaches and sharing recommendations with the wider team.
- Monitor AI search visibility, citations and brand mentions, helping us understand how Tuiss Blinds Online and our content are being surfaced across AI-powered search and discovery platforms.
- Look for opportunities to structure and improve our content for both traditional search engines and emerging AI search experiences.

What we're looking for

- Hands-on experience in SEO, ideally within an eCommerce or retail environment.
- Strong knowledge of keyword research, search intent, on-page SEO, internal linking and website architecture.
- Experience creating and optimising landing pages,



category/collection pages and other commercial website content.
- Experience using SEO platforms to analyse rankings, competitors and search opportunities. Experience with seoClarity would be highly regarded.
- Strong working knowledge of Google Analytics and Google Search Console.
- An understanding of technical SEO fundamentals and the ability to identify issues and work with developers to resolve them.
- Confidence working within CMS and eCommerce platforms and making onsite updates rather than simply providing recommendations.
- Strong analytical skills and the ability to turn data into practical actions and recommendations.
- Excellent attention to detail, particularly when working across website content and promotional updates.
- A proactive, curious approach and genuine interest in how organic search is evolving.

Great to have

- Shopify experience, particularly working with products, collections, landing pages and onsite content.
- Experience with Bloomreach, particularly Bloomreach Discovery and/or Engagement.
- Experience with seoClarity.
- Knowledge of emerging AI search / generative engine optimisation (GEO), including monitoring citations, mentions and visibility across AI platforms.
- Basic HTML/CSS knowledge.
- Experience working in a fast-moving eCommerce environment with regular campaigns, promotions and website updates.
- Experience with digital PR, outreach or link acquisition.

A relevant qualification in Marketing, Digital Media, eCommerce, IT or a related discipline is welcome, but we're more interested in practical experience, curiosity and your ability to turn SEO opportunities into measurable results.

📌 Search Engine Optimization Analyst (Melbourne)
🏢 Tuiss Blinds Online
📍 Melbourne