The Communications Team is responsible for delivery of an integrated communications strategy with ownership of brand, content, channels and analytics to deliver on core organisational drivers including:

- Promoting the positive contribution of Queensland’s local government sector
- Supporting a strong and influential peak body advocating on behalf of councils across the state
- Connecting members with timely, relevant information, updates and sector insights.

As the Senior Digital Marketing Officer, you will be responsible for supporting the LGAQs digital growth and effectiveness across member and public facing digital channels, as well as supporting marketing and communications activities for key products and services associated with the LGAQ brand, including the Local Government Mutual Schemes (LGMS). Reporting to the Communications Operations Manager and working within the Communications Team, you will help ensure LGAQ’s digital channels, campaigns and customer journeys are integrated, effective and aligned with best practice.

The role works collaboratively with teams across the Association to assist with a range of service offerings and may require some out of hours work, which could occur at short notice. The successful candidate will be a collaborator, listener and team player, have a successful track record of increasing engagement through digital marketing, and possess a proven ability to ensure delivery of communications and marketing initiatives that satisfy client expectations.

Applications from people with diverse lived experience and identities are strongly encouraged, as the more diverse our team is, the better we can represent our diverse membership.

This is a full time role based in Newstead, Qld. Occasional air and road travel is required, including driving a hire vehicle unaccompanied at times. A current Queensland open driver’s licence, with the ability to drive day or night and comply with any licence conditions, is required.

Key Responsibilities

- Support the LGAQ’s digital growth and effectiveness across member and public facing digital channels.




- Develop digital marketing plans containing proven and contemporary marketing strategies to build audience engagement with LGAQ content and campaigns.
- Track and analyse the effectiveness of digital marketing initiatives, and identify and implement opportunities for improvement, working closely with member engagement and intelligence teams.
- Work with outsourced agencies to create and manage digital advertising in support of the Associations objectives.
- Work to support the Communications Team in establishing, maintaining and improving brand recognition for LGAQ, LGMS and other LGAQ services across digital platforms.
- Coordinate the delivery of communication and marketing activities supporting the LGAQs products and services.
- Gather information to identify opportunities, insights, conclusions and recommendations internally for continuous improvement of the Association’s brands and representation.
- Undertake core tasks including updating website content, preparing and sending EDM’s, initiating SMS alerts, maintaining content in the Digital Asset Management (DAM) system and supporting and growing the LGx network.
- Fly and/or drive to member sites or other locations, as required.

About You To be successful in this role you will have:

- Tertiary qualifications in digital marketing or a related field together with demonstrated experience in growing brand recognition and reputation through digital marketing strategies.
- Proven high-level communication (written and verbal) skills along with content creation experience across multiple communication channels.
- Proven successful account coordination/management experience and ability to develop effective working relationships with internal and external stakeholders.
- Experience with electronic direct mail (EDM) creation and execution, including list management.
- Experience in, or the ability to quickly learn,



utilisation of customer relationship management relationship (CRM)/contact databases for targeted marketing purposes.
- Demonstrated utilisation of social media platforms, graphic design software and web content management systems (CMS) for generating marketing assets.
- Data gathering, interpretation, testing and analytics along with report writing for demonstration of success and challenges of marketing campaigns.
- Desire to continue building skills to improve specialist capabilities and to enable delivery of all core team tasks.
- Whilst not essential, an understanding of local government or insurance services will be well regarded.
- A current Queensland unrestricted open driver’s licence including the ability to drive unaccompanied day or night and comply with licence conditions.

About LGAQ The LGAQ is the peak industry body and registered industrial employer organisation for Queensland’s 77 local councils, a sector that employs in excess of 44,000 Queenslanders across circa 250 various professions. We advocate for our members’ interests at a state and federal level and support their drive to innovate and improve service delivery. We have an inclusive and caring culture underpinned by our CARE Behaviours@LGAQ. LGAQ people demonstrate Caring Accountable Respectful behaviours and our leaders are Engaged. As an equal opportunity employer, LGAQ encourages applications from candidates with diverse backgrounds. We are also a pet friendly workplace.

We embrace flexible working arrangements in a hybrid mode with options for time in the office, working from home and some time travelling to our member councils.

LGAQ may undertake a range of pre-employment screening including Police Check and psychometric assessment as part of the selection process.

Your Application

Use the link to send us your CV and an optional one page cover letter highlighting your fit for this role. We will commence discussions with suitable candidates as applications are received.

If you have any further questions after reading the role responsibilities above, please call our People and Culture team on 3000 2227.

📌 Senior Digital Marketing Officer (Brisbane)
🏢 Local Govt Assoc of Qld
📍 Brisbane