The Senior Fundraising Manager holds a pivotal role in steering the strategic fundraising efforts across mass fundraising portfolios. Reporting to the Head of Marketing & Fundraising, the role provides strategic oversight and revenue management across various domains, including direct and digital marketing, regular giving, individual giving (including mid-value donors), bequests and community fundraising.

The Senior Fundraising Manager leads a mid-sized team, including the Individual Giving Manager, Community Fundraising Manager and Key Relationships Managers.

ABOUT THE ROLE

- Contribute to developing and delivering the overall fundraising strategy to achieve annual revenue targets and grow sustainable income streams, both existing and new.
- Lead effective delivery of fundraising portfolios including direct and digital marketing, regular giving, bequests and community fundraising
- Drive exceptional donor care and experience to improve retention across the portfolio, embedding a donor-centric mindset organisation-wide
- Create strategies for ongoing innovation and testing within the fundraising program
- Develop and manage budgets, overseeing regular reporting on financial performance and KPIs
- Provide leadership and direction to the Fundraising team, supporting and coaching members to meet and exceed agreed objectives
- Build a team culture that cultivates Wayside’s values, collaborating with the Head of Marketing & Fundraising and Senior Leadership Team on operational excellence and efficiency
- Provide strategic advice and recommendations to the wider marketing and fundraising team




- Drive continuous improvement in workflow processes and evaluate strategies/systems to strengthen decision-making
- ·Measure and report campaign and business performance (ROI, KPIs, board reporting) using data and analytics to inform strategy and planning

ABOUT YOU

- 7+ years of fundraising (or transferable) experience including 3+ years at a senior level.
- Thorough understanding and demonstrable practical experience in Direct Marketing, Gift in Will Fundraising, Community Fundraising and Regular Giving in the not-for-profit sector
- Demonstrable experience of designing and implementing data-led fundraising strategies.
- Advanced written and verbal communication skills and strong numerical and analytical skills.
- Solid stakeholder engagement experience. Mobilising people to drive change and results.
- Demonstrated experience leading mid-sized teams and building a high-performing team culture.
- Demonstrable experience in developing and monitoring complex budgets.
- Experience in participating and leading strategic planning processes.
- Proven ability in leading innovation in fundraising programs.

ABOUT WAYSIDE

Wayside Chapel has provided unconditional love, care and support to the most marginalised people on and around the streets of Sydney since 1964. Our mission is to create a community with no ‘us and them’,



and address underlying issues of inequality, wellbeing and loneliness.

From our centres in Kings Cross and Bondi and through outreach teams, we offer a range of support services that place dignity, respect and low at the heart of what we do.

Every day, we walk alongside people facing homelessness, addiction, mental health challenges and isolation. We provide care that is trauma informed, respectful and human.

WHAT’S IN IT FOR YOU?

- Five weeks’ annual leave
- Flexible/hybrid working options
- $15,900 of your annual salary tax-free through generous NFP salary packaging
- Paid cultural and ceremonial leave for First Nations employees
- Cultural loading allowance
- Employee Assistance Program – free, confidential counselling service
- Wayside is a registered portable long service leave employer

HOW TO APPLY To apply, submit your resume and a brief cover letter outlining your relevant experience and why you’re passionate about this opportunity.

For any questions about this role, please email [email protected]

Wayside is an Equal Opportunity Employer that provides an inclusive work environment and embraces the diverse talent of its people. We value people of all cultures, languages, capacities, sexual orientations, gender identities and/or expressions. We are committed to achieving a diverse workforce and strongly encourage applications from Aboriginal and Torres Strait Islander people.

Before an offer of employment, candidates will be required to complete the pre-employment checks, including reference checks and a background check.

📌 Senior Fundraising Manager (Potts Point)
🏢 Wayside Chapel
📍 Potts Point