POSITION DESCRIPTION

Position Title: Sales Promotion Officer/ Marketing Specialist

Company: Regus Australia Management Pty Ltd

Employment Status: Full time

Position Purpose

The Sales Promotion Officer designs and executes marketing strategies to increase brand awareness and generate high-quality B2B leads for Regus Australia’s flexible workspace networks, coworking spaces, and corporate office solutions.
Provide strategic feedback on workspace pricing, promotional discounts, and booking channel frameworks.
Apply statistical modeling to evaluate how promotional offers and adaptable contract terms impact occupancy rates and company profitability.
Track and report on campaign ROI to senior executives using regular performance dashboards and data insights.
Develop and implement marketing strategies to increase Regus brand visibility, boost center occupancy rates, and drive qualified business-to-business (B2B) leads.




Create engaging digital content for social media and promotional materials highlighting adaptable office access plans, hybrid workplace models, and virtual office solutions.
Optimise digital marketing campaigns using SEO tools, Google Analytics, Google Ads, and Meta Ads to capture high-intent commercial tenants.
Manage and grow corporate social media channels (LinkedIn, Facebook, Instagram) to build an online community of business professionals.
Collaborate with internal teams and brokers to execute compliant, localised workspace promotional campaigns across regional centers.
Coordinate promotional events such as physical center tours, networking mixers, and webinars to generate direct workspace inquiries.
Plan and execute integrated campaigns combining digital advertising, B2B influencer outreach, and content marketing frameworks.
Analyse campaign performance metrics (inbound inquiry velocity, website conversions, and clic

📌 Sales Promotion Officer/ Marketing Specialist City Of Sydney
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📍 City of Sydney