GYG is investing heavily in its digital and martech capability. The Martech & Innovation Specialist is the person who keeps the stack running, the data flowing, and the innovation pipeline moving - owning platform operations, attribution infrastructure, and marketing technology pilots that will compound GYG's competitive advantage.

What You'll Do
Own the day-to-day operation of key elements of GYG's martech stack, including the CDP, tag management, marketing automation integrations, and identity resolution
Configure platforms, manage data flows, and coordinate vendors to keep the stack reliable and performant
Build and maintain the data architecture and pipes that power marketing data
Build audiences for downstream targeting, support lifecycle marketing and personalisation initiatives, and ensure measurable outcomes.
Own data governance for marketing data, ensuring quality, consistency, and explicit documentation
Manage privacy and consent compliance across platforms




Own and execute the AI and innovation roadmap within marketing, running proofs-of-concept and pilots from idea through to evaluation
Drive internal AI enablement, upskilling the marketing team to use AI tools confidently and responsibly
Evaluate emerging vendors and technologies, building evidence-based cases for adoption, scale, or exit

What You'll Bring
4+ years experience in martech, marketing operations, or a related digital or data role
Hands-on experience operating core martech platforms such as a CDP, tag management, marketing automation, and identity resolution tools
Demonstrated experience setting up or maintaining marketing attribution and marketing data architecture
Demonstrated experience with event and event properties, segmentation and personalisation
Experience using AI tools and helping others adopt them, and running AI or tech

📌 Marketing Operations Specialist City Of Sydney (Australia)
🏢 Guzman Y Gomez
📍 Australia