The CRM & Audience Executive supports the development and execution of Sony Music Australia's audience growth strategy across owned channels. Working closely with the Director of Digital Marketing & Audience Development, Paid Media Manager, and Social & Content Manager, this role is responsible for audience data management, CRM campaign execution and audience insights.

The role plays a critical part in connecting audience acquisition, engagement, and retention activities, ensuring fans are effectively captured, nurtured, and converted across artist campaigns, tours, merchandise, and other commercial opportunities.

What you’ll do:

CRM Campaign Management
Support the planning, creation, and deployment of email, SMS, and other direct-to-fan communications.
Execute CRM campaigns aligned to release schedules, tours, merchandise launches, and marketing initiatives.
Maintain CRM calendars and ensure campaigns are delivered accurately and on time.
Coordinate campaign assets and copy with marketing,



digital, and creative teams.

Audience Development & Data Management
Manage audience databases and ensure data accuracy, hygiene, and compliance.
Build and maintain audience segments to support campaign targeting and personalisation.
Assist in developing strategies to grow first-party data across artist and label touchpoints.
Support data capture initiatives across websites, competitions, pre-saves, stores, and ticketing campaigns.

Fan Lifecycle & Journey Development
Support the creation and optimisation of automated fan journeys, onboarding flows, and retention programs.
Assist in mapping fan touchpoints across the customer lifecycle.
Identify prospects to improve engagement and conversion through audience nurturing.

Campaign Support Across Digital Team
Work alongside the So

📌 Crm & Audience Executive City Of Sydney
🏢 Sony Music
📍 City of Sydney