Brilliant Digital is an established Australian digital agency working with businesses across manufacturing, industrial, professional and specialist sectors.
We're looking for an experienced
Content Writer with industrial, manufacturing or technical B2B experience
to join our content team.
This isn't a role for someone who simply wants to churn out blogs.
You'll work with technical products, services and complex subject matter, creating content that's accurate, engaging and commercially useful.
You'll also play an important role in helping our clients adapt to the changing world of search by creating and improving website content for SEO, AEO, GEO, and AI-driven search.
You'll initially work extensively across some of our major industrial accounts, developing a deep understanding of their businesses, products and customers before taking greater ownership and contributing strategically.
What You'll Do
Content Creation
You'll research, write and develop:
Website content
Product and service pages
Blog articles
Customer stories
Case studies
Email newsletters
Supporting social content
You'll need to take technical information and turn it into content that's explicit, useful and engaging without sacrificing accuracy.
We don't want AI-generated filler or rewritten specification sheets.
We want someone who can find the story, understand the audience and explain why something matters.
SEO, AEO & GEO
Search is changing rapidly, and this will be an important part of your role.
You'll create and optimise content for:
SEO – Search Engine Optimisation
AEO – Answer Engine Optimisation
GEO – Generative Engine Optimisation
Google and AI-driven search
AI platforms such as ChatGPT
You'll need a good understanding of SEO and, ideally, practical experience with AEO, GEO, or optimising content for AI search.
We don't expect anyone to know everything about AI search — nobody does.




It's changing too quickly.
What we do expect is curiosity and a willingness to keep learning.
You'll Work Directly in the Technology
This is a hands-on role.
You'll work within:
WordPress
Mailchimp
Trello
LinkedIn
Social Platforms
Experience working directly within WordPress is important.
We're looking for someone comfortable taking content from initial research and writing through to optimisation, formatting and publishing — not someone who simply hands over a Word document and considers the job finished.
Who We're Looking For
Ideally, you've written content for manufacturing, industrial, engineering, construction or another technical B2B sector.
You don't need to be an engineer.
But you do need to be comfortable researching technical subjects, understanding specifications and asking intelligent questions when something isn't clear.
You'll be:
A strong and adaptable writer
An excellent researcher
Experienced with SEO
Familiar with AEO, GEO and AI search
Experienced in using WordPress
Comfortable using Mailchimp and Trello
Able to understand technical products and services
Detail-oriented and accurate
Highly organised
Comfortable working independently
Curious about AI and the future of search
Able to manage deadlines and competing priorities
Proactive rather than waiting to be told what to do
Proactivity Matters
This is a big one for us.
We're not looking for someone who simply completes tasks on their Trello board and waits for the next one.




We want someone who notices things.
If you discover a poorly structured page, an unanswered customer question, an SEO or AEO opportunity, outdated information or a process that could work better, we want you to raise it and help solve it.
Over time, we want you to contribute ideas and strategy — not simply executing someone else's instructions.
What Success Looks Like
Within your first few months, you'll have developed a strong understanding of our major industrial clients, their products, customers and markets.
You'll be confidently creating and publishing content, contributing to substantial SEO/AEO/GEO optimisation projects and bringing ideas to the team.
As your knowledge develops, you'll have the opportunity to take greater ownership of client accounts and contribute to their broader content and digital visibility strategies.
About Brilliant Digital
Brilliant Digital is an Australian digital agency specialising in websites, content, SEO, digital marketing and emerging AI search strategies.
We believe great marketing starts with a genuine understanding of a client's business.
Our team works remotely across Australia, giving you flexibility and independence while still working closely with experienced writers, marketers, developers and digital specialists.
You'll be given responsibility, support and the opportunity to grow as the worlds of content, search and AI continue to evolve.
What We Offer
Full-time remote position
Australia-based team
Established portfolio of clients
Support from experienced content and marketing professionals
Opportunity to develop deeper expertise in SEO, AEO, GEO and AI search
Genuine progression into greater account and strategic responsibility
Opportunity to help shape how we approach the next generation of search and content

📌 Content Writer (New South Wales)
🏢 Brilliant Digital
📍 New South Wales