11 Aug
|
Essential Coffee
|
Gold Coast
11 Aug
Essential Coffee
Gold Coast
Company Description Essential Coffee is one of Australia and New Zealand's largest coffee equipment distributors, established in **** and now employing over 100 team members across both countries and international associates.
The company leads the market in supplying premium European-sourced coffee and slush machines.
With more than 26,000 coffee and slush systems placed in the market, Essential Coffee focuses on delivering comprehensive coffee solutions and related products to a wide range of customers.
The culture emphasises growth, quality, and service, offering opportunities to contribute to a dynamic, expanding business in the beverage equipment sector.
Role Description This is a full-time, in office Marketing Manager.
The Marketing Manager will develop and execute marketing strategies that promote Essential Coffee's brands and product portfolio across Australia, New Zealand, and international markets.
Day-to-day responsibilities include planning and managing campaigns, coordinating digital and traditional marketing activities, overseeing brand positioning, and supporting distribtor operators and direct territories with marketing materials and guidance.
The role involves collaborating with sales, operations, and leadership teams to align marketing initiatives with business goals, analyzing performance metrics, and optimizing campaigns for growth and brand awareness.
The Marketing Manager will also manage external agencies or vendors as needed and ensure consistent, high-quality marketing communications.
QualificationsDemonstrated experience in marketing management, including campaign planning, brand management, and go-to-market strategy.Strong skills in digital marketing channels (e.g., social media, email marketing, content marketing, and basic SEO/SEM) and familiarity with marketing analytics tools.Ability to develop clear marketing messages and collateral, with strong written and verbal communication skills suited the B2B audiences.Proven capability to collaborate with cross-functional teams, manage stakeholders, and coordinate with franchise or territorial partners.Solid understanding of the retail, hospitality, or food and beverage sector; experience with coffee or beverage equipment is an advantage.Competence in using marketing and office software, email platforms, design tools in collaboration with designers, and Microsoft Office or similar).
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.Strong organizational and project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.Comfort working on-site in Gold Coast and engaging directly with internal teams and external partnersApplicants can be based in Victoria, Western Australia and South Australia.
📌 Marketing Manager (Gold Coast)
🏢 Essential Coffee
📍 Gold Coast