Lead Marketing in the AI-Native Era of Logistics
Build the marketing engine behind the next generation of AI-powered logistics.
Transvirtual is evolving from one of ANZ's most integration-rich Transport Management Systems into anAI-native logistics platform spanning TMS, FMS, and WMS.
We're looking for a commercially drivenHead of Marketingto lead this next chapter — combining strategic leadership, hands‐on execution, and AI to build pipeline, accelerate growth, and sharpen our position in a rapidly changing market.
About the Role
Transvirtual is at an inflection point.
We've built the most integration-rich Transport Management System in ANZ — and now we're evolving into an AI-native platform spanning TMS, FMS, and WMS.
Our moat isn't just the product; it's the depth of our integration ecosystem, built over years and reinforced by every new connection we make.
We're looking for a hands‐on, commercially sharp Head of Marketing to own the full marketing lifecycle.
You'll lead a team of three and work closely with Sales, Product, and the CEO to drive qualified pipeline, sharpen our positioning, and build the brand we need for the next chapter of growth.
This is not a coordinator role — you'll be expected to operate at both a strategic and executional level, and to use AI tooling to multiply your output.
What Success Looks Like
You own pipeline, not just campaigns.You measure yourself against lead volume, quality, and conversion — and close the feedback loop with Sales fast.
You're hands‐on in every channel.Google, Meta, Bing, LinkedIn — you can interrogate the data, challenge the numbers, and make the call.
Product and Marketing move together.You translate the roadmap into positioning updates, website changes, and campaign angles.
When a feature ships, the market knows why it matters.
AI is embedded in how you work.You've built a RAG feedback loop from demos, upskilled the team in AI design tools, and reduced creative dependencies.
SEO and AEO are growing,



not static.You've expanded beyond our current ANZ keyword base into new verticals and regions, and you're building visibility in AI‐driven search.
Your reporting tells a story.The CEO and Board get a clear, consistent view of lead performance and channel ROI — and you're flagging issues before being asked.
Your team is growing, not struggling.Three direct reports.
You know what each of them is working on, where the gaps are, and what each person needs to develop.
You coach proactively, not reactively.
The team delivers >headcount suggests.
Key Responsibilities
AI & Capability
Optimise a Agentic‐powered RAG feedback loop from demos and calls to sharpen messaging and objection handling to reporting and more
Upskill the team in AI‐native design and content tools, reducing reliance on external agencies
AI should be a tool used to deliver and manage across all areas making the team increasingly more efficient
Own omni‐channel campaign strategy: paid digital, ABM, direct mail, OOH, and outbound
Collaborate with Sales to align campaigns to pipeline targets and ICP priorities
Manage and optimise paid media (Google, Meta, Bing, LinkedIn) — ad copy, bids, keywords, landing pages
Product Marketing
Translate feature releases and the 12‐month roadmap into market positioning and website copy
Develop messaging frameworks that differentiate Transvirtual across TMS, FMS, and WMS
SEO, AEO & CRO
Expand SEO into new keywords, verticals, and regions beyond ANZ base
Build an AEO capability as AI‐driven search grows
Run a continuous CRO programme across key pages and conversion funnels
Reporting
Own lead reporting: volume, quality, cost‐per‐lead, channel attribution, and conversion to pipeline




Maintain live dashboards and trackers for Sales and CEO; measure optimisation with rigour
Use AI to maximise yours and your teams output
Lead and develop 3 direct reports — set clear expectations, coach proactively, hold a high bar
Manage case studies, reviews, events, list hygiene, and social as an integrated brand programme
What We're Looking For
5–8 years in B2B marketing — SaaS preferred
Experience building and using AI agents
Proven hands‐on paid media capability — you interrogate campaigns, not just read reports
Strong SEO fundamentals and a track record of growing organic as a pipeline channel
Experience running ABM programmes or targeted outbound campaigns
Commercially literate — you understand pipeline, conversion rates, and CAC
Active AI tooling user — content, design, and analytics
Clear communicator: as comfortable with the Board as briefing a designer
Advantageous
Track record managing a small team in a fast‐moving setting
Transport, Logistics, Freight, or Supply Chain software experience (TMS/WMS/FMS)
Familiarity with AEO and AI‐driven search optimisation
HubSpot, Salesforce Marketing Cloud, or similar marketing automation
Direct Mail, events, and list management experience
Market expansion experience — new regions or verticals
About Transvirtual
We're a contemporary SaaS business delivering logistics management solutions across ANZ and North America, with team members in Sydney, Melbourne, Newcastle, China, India, Pakistan, the Philippines, and North America.
Our founder's roots in transport give us a genuine competitive edge.
We hold a high bar for quality and ownership.
If you want to do meaningful work at a company where you can see the results in real time, this is the place.
Be careful - Don't provide your bank or credit card details when applying for jobs.
Don't transfer any money or complete suspicious online surveys.
If you see something suspicious, report this job ad .
#J-*****-Ljbffr

📌 Head Of Marketing & Ai Strategy (New South Wales)
🏢 TransVirtual
📍 New South Wales