Own the daily content surface of The Salty Fox brand across Instagram, TikTok, Facebook, Pinterest, YouTube and LinkedIn – from idea to filmed, edited, posted and engaged‐with.
You'll bring the brand to life every day through Reels, TikToks, in‐feed posts, stories and behind‐the‐scenes capture. You'll grow our audience and engagement on each channel, spot and act on emerging trends fast, and produce paid social creative that performs.
Working to a brief set by the Brand & Ecommerce Manager and the marketing calendar, you'll execute with creative ambition, brand consistency and pace. As the role most physically embedded with the team, you'll also be the eyes and ears of the brand on the ground – capturing the moments, products and stories the rest of the function relies on for content.
About the role
Own the daily content surface of The Salty Fox brand across Instagram, TikTok, Facebook, Pinterest, YouTube and LinkedIn – from idea to filmed, edited, posted and engaged‐with.
You'll bring the brand to life every day through Reels, TikToks, in‐feed posts, stories and behind‐the‐scenes capture. You'll grow our audience and engagement on each channel, spot and act on emerging trends fast, and produce paid social creative that performs.
Working to a brief set by the Brand & Ecommerce Manager and the marketing calendar, you'll execute with creative ambition, brand consistency and pace. As the role most physically embedded with the team, you'll also be the eyes and ears of the brand on the ground – capturing the moments, products and stories the rest of the function relies on for content.
What you'll do
Daily content production
Daily posting cadence maintained on Instagram and TikTok; weekly cadence maintained on Facebook, Pinterest and YouTube as agreed
Reels, TikToks, in‐feed posts, stories and carousels produced in line with the marketing calendar
Output reviewed against the Brand Style Guide and Brand Tone of Voice before posting
Behind‐the‐scenes capture from the office, warehouse and photoshoot locations integrated into the content plan
Proactive about creating founder‐led content
Daily trend monitoring across Instagram, TikTok and adjacent platforms
Trend‐led content shipped within the relevant trend window (typically ***** hours)
Trend hits and misses tracked and reviewed monthly with the Brand & Ecommerce Manager
Content library kept current and well‐organised in Google Drive (or equivalent)
Top‐performing content identified and re‐purposed across channels
Imagery and video assets supplied to the Brand & Ecommerce Manager when required for email, web or paid
Community engagement
Proactive Engagement Management and strategy. Defined by the Brand and Ecommerce Manager, led by you. Actively engaging on our accounts, commenting on ideal customers profiles.
Comments and DMs responded to within agreed response times; CS‐related queries referred to the CX Lead




Proactive engagement with relevant accounts (commenting, sharing, replying) on Instagram, TikTok and Facebook, LinkedIn
Audience growth on each channel tracked against agreed targets
Brands and creators with complementary audiences identified and approached
Collaboration agreements coordinated under the framework approved by the Brand & Ecommerce Manager
Promotional images and video produced in support
Post‐collaboration reporting (sales attribution, audience growth, traffic) shared with the Brand & Ecommerce Manager
Influencer & content creator coordination
Proactively research and pitch content creators and influencers.
Potential creators identified on Instagram and TikTok, proactively approached and contacted for gifted collaborations, and ongoing relationships built and maintained
Transparent, well‐structured briefs created for each creator – covering key product selling points, deliverables and sourced reference/inspiration clips – aligned to the marketing calendar
Collaborator contracts coordinated under the framework approved by the Brand & Ecommerce Manager
Creator content reviewed for brand alignment before being amplified by the brand's own channels
Feedback and constructive critique provided to creators on draft content, bringing it in line with the brief and brand before it goes live
Database of recurring content creators maintained, with content aligned to upcoming promotions and product launches
Social Media Consultants briefed on the marketing calendar and required deliverables
Reels Calendar from Social Media Consultants reviewed and approved
Instagram reel covers created to maintain a cohesive feed
Regular feedback provided to consultants to guide them toward higher‐performing content
Meta ad creative
Creative produced to spec and within agreed turnaround per brief
Variants produced where requested for testing
Creative resized and adapted across the required platforms and ad formats (feed, story, reel and other placements)
Brief signed off by the Brand & Ecommerce Manager before creative is supplied to the Digital Advertising Consultant
Performance of paid creative reviewed monthly; learnings applied to subsequent briefs
Reporting & analysis
Monthly social reporting prepared (followers, engagement rate, reach, top‐performing content) and shared with the Brand & Ecommerce Manager
Insights translated into specific changes in content pillars, formats, posting times and creator briefs




Meta advertising reporting reviewed in collaboration with the Digital Advertising Consultant; learnings applied to the next round of paid creative
US market readiness
Build and maintain the social surface for the US market in step with the 3PL go‐live – adapted for US holidays, audience and tone, with a time‐zone‐appropriate posting schedule.
Track US audience growth and engagement against agreed benchmarks across the first 90 days post go‐live.
General marketing support
Contribute ideas to campaign planning and creative brainstorming sessions, support customer loyalty and retention initiatives, and provide flexible day‐to‐day support to the wider marketing team.
About you
A demonstrated portfolio of short‐form video content (Reels, TikToks) – concept, film, edit, post.
Native fluency with Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube – you know what works on each channel and why.
Strong presentation skills and highly comfortable in front of camera, as well as behind it where the brief calls for it.
A strong eye for visual storytelling and brand consistency, comfortable holding a Brand Style Guide and Brand Tone of Voice while still producing content with personality.
Hands‐on with Canva, in‐app editing tools (CapCut, Reels editor, TikTok native) and basic video editing software; Adobe Creative Suite (e.g. Photoshop, Premiere) preferred but not essential.
Trend‐aware – you actively monitor emerging audio, formats and pop culture moments and act on them quickly.
Strong written communication – able to write captions and copy that match the brand voice.
Excellent time management – comfortable producing daily content while also briefing creators and running collabs.
Self‐motivated and able to work autonomously while reporting into a Manager, open to feedback and able to iterate quickly.
A keen interest in jewellery, fashion, and/or Apple Watch accessories.
Education & qualifications
Tertiary qualification in Marketing, Communications, Media or a related discipline preferred.
Relevant experience in social media content production (1+ years), ideally for a consumer brand.
A demonstrated portfolio of social media content production, especially short‐form video on Instagram and TikTok.
Minimum VCE level education or equivalent.
Our core values
Passion:
bringing contagious enthusiasm to everything we do.
Excellence:
striving to be a market leader in our field.
Innovation:
constantly improving ourselves through creating better processes, refining our products and identifying emerging trends.
Customer Focused:
obsessed with the customer experience, using this as the north star in everything we do.
Collaboration:
recognising the value of sharing our experience and knowledge so we can all learn from one another and grow as a team.
Inclusivity:
remaining sensitive to all cultures or groups and ensuring that our brand and our workplace is welcoming to all.
#J-*****-Ljbffr

📌 Social Media Content Coordinator (Melbourne)
🏢 The Salty Fox
📍 Melbourne