Position Summary United Heavy Industries Pty Ltd is a specialist supplier of construction, agricultural and industrial machinery throughout Australia.
The Advertising Specialist develops integrated advertising strategies supporting technical product promotion, manufacturer collaboration and international business development.
The role requires advanced digital marketing capability, coordination with overseas manufacturers and the ability to communicate complex engineering products to commercial customers.
Key Duties and Responsibilities 1.Develop and implement integrated advertising strategies for the Company's construction, agricultural and industrial machinery portfolio, promoting technical features, commercial applications and competitive advantages while maintaining brand consistency.
2.Potential to plan, manage and optimise multilingual digital advertising campaigns across Australian and Chinese platforms, such as Google Ads, Meta, LinkedIn, YouTube, WeChat or Xiaohongshu (REDNote).
3.Coordinate advertising content with overseas manufacturers by reviewing engineering specifications, product updates, technical documentation and marketing materials.
4.Conduct market research and competitor analysis across the Australian construction, agricultural and industrial equipment sectors and the Chinese machinery manufacturing industry.
5.Prepare technical advertising materials, including catalogues, brochures, website content, digital media, videos, product launch campaigns and exhibition materials.
6.Monitor and optimise campaign performance using analytics, CRM, SEO, marketing automation and digital content management platforms.
7.Liaise with overseas manufacturers, suppliers, industry organisations and trade stakeholders, including interstate and international business travel where required.




8.Ensure advertising activities comply with Australian Consumer Law, advertising standards, intellectual property requirements and Company policies.
Essential Selection Criteria • 3 years of relevant work experience in advertising or marketing within heavy machinery, construction equipment, agricultural machinery, manufacturing or similar highly technical B2B industry.
•Knowledge of the Australian heavy machinery market and dealer distribution setting.
•Experience coordinating advertising involving overseas manufacturers and cross-border supply chains, notably in China.
•Ability to interpret engineering specifications and technical product documentation.
•Experience across Australian and Chinese digital marketing platforms.
•Advanced proficiency in CRM, digital advertising, SEO, analytics and Adobe Creative Cloud software.
•Professional proficiency in written and spoken Mandarin Chinese.
Preferred Selection Criteria •Experience or working knowledge about the manufacturers located in Shandong Province or other major heavy equipment manufacturing regions in China.
•Experience liaising with Chinese government agencies, trade delegations or international commercial cooperation programs.
•Willingness to undertake interstate and international travel, such as travel to China, Germany, or Japan.
•Additional language proficiency in German and/or Japanese.
Tools maybe used: ·Adobe Photoshop/Illustrator/Premiere Pro/After Effects ·Google Ads/Analytics 4 (GA4)/Tag Manager (GTM) ·CRM Marketing Automation ·HubSpot CRM ·Salesforce Marketing Cloud ·Brevo (Sendinblue) ·Segment (Customer Data Platform) ·********* (B2B Lead Generation) ·Looker Studio ·Microsoft Clarity ·Sprout Social ·WPBakery Page Builder ·Screaming Frog SEO Spider ·HTML5 ·CSS3 ·Basic PHP ·Technical SEO ·Schema Markup

📌 Advertising Specialist (Brisbane)
🏢 Garen Consulting
📍 Brisbane