Regional Sales Manager - Perth & Southwest
Proudly Australian owned, Coates has a long history of supporting customers to deliver major projects and an exciting future focused on growth.
We provide end-to-end solutions spanning Equipment Hire, Engineering Solutions, Industrial Solutions and Power & HVAC.
At Coates, we're passionate about delivering safe, smart and sustainable equipment solutions.
Our people are at the heart of everything we do, and together, we make it happen.
The opportunity
We're looking for a highly motivated Regional Sales Manager to lead a high‐performing sales team across the Perth and SouthWest region.
Based in Belmont, you'll lead a team of seven direct reports including Major Project Managers and Account Managers who are based across Belmont, Kwinana and Bunbury.
It's a strategic, hands‐on leadership role: you'll spend significant time in the field coaching your team, building executive‐level customer relationships, uncovering recent opportunities and driving a high‐performance sales culture.
You'll play a key role in shaping regional sales strategy, growing customer share of wallet and delivering sustainable revenue growth across the construction, infrastructure, mining and industrial sectors.
What you'll be doing
Lead and champion Coates' Safety‐First culture across your team and customer network.
Shape and execute regional sales strategy to grow revenue and market share.
Coach, mentor and develop a team of sales professionals to achieve exceptional results.
Build and strengthen relationships with key customers, stakeholders and decision‐makers.
Spend around 60% of your time in the field, driving customer engagement and sales activity.
Generate new business and maximise opportunities within existing accounts.
Spot and capitalise on major project opportunities across the region.
Use CRM insights,



pipeline data and sales intelligence to lift team productivity, forecasting accuracy and performance.
Collaborate with Pricing, Marketing, Operations and Leadership teams to deliver winning customer solutions.
Monitor market trends, competitor activity and emerging opportunities to support strategic growth.
What you'll bring to the role
You're a proven sales leader who thrives on developing people, building customer relationships and delivering commercial outcomes.
Proven success leading field‐based sales teams in a B2B environment.
Experience selling into the construction, mining, infrastructure, industrial or related sectors.
Strong leadership capability with the ability to coach, mentor and develop high‐performing teams.
Strategic selling expertise with the ability to build, manage and convert sales pipelines, forecast effectively and deliver sustainable growth.
Strong commercial acumen, with the ability to analyse data and pipeline insights, spot trends and translate them into compelling, actionable business outcomes.
Exceptional stakeholder management, communication and relationship‐building skills.
Experience developing and executing business plans and account growth strategies.
What you'll get in return
Development and career progression pathways
Company Benefit Vehicle
Adaptable working options available—let's discuss what works best for you
Access to our employee discounts, benefits and well‐being program including Fitness Passport
Purchased additional leave program
Novated leasing and salary sacrifice
12 weeks Paid Parental Leave in addition to government parental leave scheme
Volunteering opportunities through the Coates Foundation
Diversity and inclusion are at the heart of our culture.
Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.
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📌 Regional Sales Manager - Perth & Southwest (Kwinana Beach)
🏢 Coates
📍 Kwinana Beach