This is a CRM Assistant role with Best and Less based in Sydney, NSW, AU.
Best and Less
Role Seniority: junior
More about the CRM Assistant role: At Best & Less, we're on the move.
Customer demand is growing, our product is getting stronger, and the market is taking notice — and our marketing team is right in the middle of making it happen.
We're a proudly Australian retailer with a simple mission: help everyday families get great quality for less.
Our Support Office team brings that mission to life behind the scenes, and we're looking for someone who wants to do work that actually means something — not just for a brand, but for real Australian families.
The Role
We're looking for a CRM Assistant to join our CRM team and support the day‐to‐day execution of email, SMS, and loyalty (Friends Club) campaigns.
This is a hands‐on, detail‐driven role — perfect for someone who is naturally curious, loves ticking things off a list, and wants to build a genuine career in CRM and lifecycle marketing.
You'll be doing the fundamentals — testing, checking, briefing, coordinating — and grow into owning bigger pieces of the CRM process as you build knowledge of our customers, systems, and campaigns.
What You'll Be Doing
Campaign Briefing & Content
Support the Digital Shoot Document process — selecting products from Merchandise to Marketing Brief and sourcing inspirational imagery for creative briefs
Assist with email briefing: selecting products and images, writing copy, building email briefs, and managing the briefing workflow in Asana
Quality Assurance




Test email and SMS campaigns before send — checking links, copy, and pricing accuracy across test sends
Support website regression testing for new and existing Friends Club functionality
Friends Club (Loyalty Programme)
Brief assets for Friends Club campaigns
Prepare and submit gaming permit applications
Manage winner selection and outreach, and coordinate prize fulfilment
Run the Friends Club Monthly Draw end-to-end
Reporting & Insights
Contribute to Trade Pack Reporting and After Action Reviews — including campaign stats and eDM screenshots
Customer Care
Triage Customer Care enquiries relating to sign‐ups and Friends Club membership
What You'll Bring
A genuine interest in CRM, lifecycle or loyalty marketing — you want to understand the why, not just the how
Highly organised with strong attention to detail — comfortable testing 20+ links across 14+ emails a week and doing it right every time
Reliable and process‐driven — you can follow a workflow consistently and accurately without it feeling like a grind
Comfortable juggling multiple small tasks and deadlines at once
Clear written communication skills for copywriting and customer‐facing outreach




Recent marketing grad looking for your first real role, or 1–2 years in a marketing/CRM/e‐commerce role ready to step into a bigger team and brand
Familiarity with email/SMS platforms, CRM tools or Asana is a bonus — not a must
Why Work for Us
A supportive, collaborative team environment — we work hard and have fun doing it
The opportunity to work with an iconic Australian value‐focused retail brand
Generous staff discounts
Access to Sonder Employee Assistance Program
Career growth opportunities in a dynamic, people‐focused retail environment
At Best & Less, we are all about making it easy for Australian families to look and feel their best at excellent value prices.
We are proud of our products and prices, but we know that our magic is in our people and our culture.
We value and nurture great talent, believe in promoting from within, and we celebrate success with enthusiasm.
Ready to apply?
If you're someone who takes pride in getting the details right, is hungry to learn, and wants to build a real career in CRM at a brand that's genuinely going places — we'd love to hear from you.
Key Responsibilities
Supporting campaign execution
Quality assurance
Customer care support
Key Strengths
Attention to detail
Organisational skills
Written communication
Familiarity with CRM tools
Marketing knowledge
Creative thinking
Best & Less is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all team members.
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