12 Aug
|
Stopgap
|
Queensland
12 Aug
Stopgap
Queensland
THE COMPANY:
Our client is a premium childcare provider whose philosophy is simple: at the heart of everything they do, they place the child first. With a strong reputation for creating exceptional early learning experiences, they are looking for a Marketing & Growth Manager to join their team on a permanent basis.
This is a fantastic opportunity for a commercially minded marketer who enjoys working across strategy and execution, helping to grow a well-loved brand while making a real impact.
THE ROLE:
Reporting to the National Operations Manager, you'll be responsible for leading the organisation's marketing and growth strategy, driving brand awareness, customer acquisition and engagement across multiple channels.
This is a hands-on role where you'll have the opportunity to shape the marketing function while developing and executing campaigns that deliver measurable business growth.
Key responsibilities include:
- Developing and implementing marketing and growth strategies to increase enquiries, conversions and revenue
- Managing paid digital campaigns across Meta, Google and other digital platforms, ensuring strong ROI and campaign performance
- Creating engaging content across social media, digital channels, email marketing and websites
- Producing high-quality visual and video content that strengthens the brand and connects with target audiences
- Growing and nurturing online communities through engaging, relevant content
- Managing the brand identity and ensuring consistency across all customer touchpoints
- Using analytics and reporting tools to measure campaign performance and make data-driven recommendations
- Managing website content, SEO and conversion optimisation initiatives
- Writing compelling copy across digital, social, email and marketing campaigns
- Leveraging AI and emerging marketing technologies to improve efficiencies, content creation and campaign performance
- Collaborating with internal stakeholders and external suppliers to deliver marketing projects on time and within budget
ABOUT YOU:
You'll be an experienced marketing professional who enjoys balancing strategy with hands-on execution and thrives in a fast-paced environment.
You'll bring:
- A degree in Marketing, Communications, Digital Marketing or a related discipline
- Proven experience developing and delivering successful marketing and growth campaigns
- Experience marketing within childcare, education or another service-based organisation would be highly regarded
- Solid digital marketing experience, including Meta Ads, Google Ads and lead generation campaigns
- Experience creating engaging content across social media, digital and email channels
- A solid understanding of brand marketing, SEO, website management and campaign optimisation
- Strong analytical skills, with experience using GA4 and other reporting tools
- Experience using AI and marketing technologies to improve performance and efficiencies
- Excellent stakeholder management, organisation and project management skills
You'll also be:
- Creative and commercially minded
- Results-driven and proactive
- Highly organised with excellent attention to detail
- Adaptable, collaborative and happy working both strategically and hands-on
This is a fantastic opportunity to join a growing organisation where you'll have the chance to shape the marketing function, build a well-loved brand and make a genuine difference to the lives of children and families.
📌 Growth Marketing Manager (Queensland)
🏢 Stopgap
📍 Queensland