Australian Industry Group – Sydney CBD NSW

About the Opportunity

We are seeking a Performance Marketing Specialist to drive member and commercial acquisition through the delivery of high-performing paid media campaigns across Australian Industry Group. Working closely with the Director, Marketing & Digital Experience and collaborating with content, design and digital systems teams, you will take ownership of the strategy, execution, optimisation and reporting of acquisition campaigns across LinkedIn, Meta, Google and display channels. This role is ideal for a data-driven marketer who is passionate about driving measurable growth and leveraging insights to continuously improve campaign performance and conversion outcomes.

Whilst the reality of each day will be different, you can expect to be accountable for:

- Developing, launching and optimising paid media campaigns across LinkedIn, Meta, Google and display channels.
- Building audience targeting and segmentation strategies to reach and convert high-value prospects.
- Managing campaign budgets, bidding strategies and spend allocation to maximise ROI.
- Delivering acquisition campaigns end-to-end, from planning and execution through to reporting and optimisation.
- Implementing and maintaining conversion tracking, including UTMs, pixels and events.
- Conducting A/B testing and using data insights to continuously improve campaign performance.
- Providing performance reporting and recommendations to improve lead generation, conversion and pipeline outcomes.
- Collaborating with content, design and digital teams to ensure campaigns are delivered on time and aligned to business objectives.

To best succeed in this role you will have;

- 3-6 years' experience in paid media or performance marketing.
- Hands-on expertise with LinkedIn Campaign Manager, Meta Ads Manager and Google Ads.
- Proven experience managing acquisition campaigns end-to-end, from briefing and execution through to optimisation and reporting.
- Strong understanding of audience targeting, segmentation and conversion tracking,



including UTMs, pixels and events.
- Demonstrated ability to manage and optimise budgets to maximise return on investment.
- Strong analytical skills, with the ability to interpret performance data and translate insights into action.
- Understanding of the marketing funnel and how paid media contributes to lead generation, lead nurturing and marketing automation.
- Ability to write compelling paid campaign copy and provide creative direction for campaign assets.
- Solid organisational skills, with the ability to manage multiple campaigns and priorities simultaneously.

We offer you:

- A collaborative work environment with talented people who are committed to achieving the best outcomes for our members and clients.
- Professional development opportunities, including access to Australian Industry Group’s short courses.
- Flexible working arrangements to suit your circumstances, including purchase leave, an additional 5 days of annual leave if you use your yearly annual leave entitlements, and the ability to switch a public holiday to a day you prefer to take leave.
- A wide range of employee benefits including free annual health initiatives, salary sacrificing options, including novated lease.
- A genuine sense of belonging and individual achievement, where we will embrace your unique strengths and skills.

About Australian Industry Group

The Australian Industry Group is a peak national employer organisation representing traditional, innovative and emerging industry sectors. We have been acting on behalf of businesses across Australia for 150 years.



We offer our membership strong advocacy and an effective voice at all levels of government underpinned by our respected position of policy leadership and political non-partisanship. Our members operate across a wide cross-section of the Australian economy and are linked to the broader economy through national and international supply chains. Our purpose is to empower industry success for a better Australia.

For more information about Australian Industry Group go to

Australian Industry Group is strongly committed to gender equality and an inclusive workplace. We are committed to taking actions that enable our people to experience a safe and inclusive environment at all levels and in all areas of Australian Industry Group.

We partner with Circle In, Telus Health EAP and Supply Nation to provide additional support, so our people can thrive in the workplace.

We welcome unique ideas, identities, perspectives and backgrounds and we respect and value these differences. We value the knowledge and insights Australia’s First Nation’s community bring to our workplace and our members.

We understand that the best candidate may not tick all the boxes, so please consider applying for this role even if you have the experience and capabilities for only a portion of the role.

Artificial intelligence tools are increasingly used in professional and academic contexts, and some candidates may choose to use them when preparing for interviews or researching Australian Industry Group. While their use is neither encouraged nor discouraged, candidates remain fully accountable for any content produced and should apply sound judgement. AI‑generated information may be inaccurate or incomplete and should be independently verified. Candidates may be asked to explain how they used AI tools and assessed the reliability of any outputs. Australian Industry Group accepts no responsibility for inaccuracies generated by third‑party AI platforms; candidates should rely on our official website and verified materials for accurate, up‑to‑date information.

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📌 Performance Marketing Specialist (City of Sydney)
🏢 Australian Industry Group
📍 City of Sydney