Marketing Officer (International Student Advisor)

About us
Waratah Polytechnic Pty Ltd is a forward-thinking educational institution committed to delivering high-quality vocational and professional training programmes. We pride ourselves on fostering innovation, inclusivity and excellence in everything we do. Our mission is to empower learners with the skills and knowledge they need to succeed in their chosen careers, whilst building strong connections with industry partners and our local community. We create an environment where both students and staff can thrive and achieve their full potential.

About the role
We are seeking a Marketing Officer to join our dynamic marketing and communications team at our Burwood campus. This is a full-time or part-time position that plays a vital role in promoting Waratah Polytechnic's programmes, services and achievements to prospective students, current learners, industry partners and the broader community. You will be responsible for developing and executing integrated marketing campaigns that enhance our brand visibility, attract new enrolments and strengthen our reputation within the education sector. This role offers an excellent prospect to make a meaningful impact on the organisation's growth and success whilst working in a collaborative and supportive setting.

Key responsibilities

- Develop and implement marketing campaigns across multiple channels, including digital, social media, print and events, to promote our programmes and services
- Create compelling marketing content such as social media posts, email newsletters, brochures, web copy and promotional materials that engage and inspire target audiences
- Manage and maintain the organisation's social media presence, including content scheduling, community engagement and performance monitoring
- Coordinate the planning and execution of marketing events,



open days, promotional activities and student recruitment initiatives
- Conduct market research and analyse competitor activity to identify opportunities for differentiation and growth
- Collaborate with internal teams, including admissions, academic departments and senior leadership, to gather insights and align messaging with organisational goals
- Monitor and evaluate the performance of marketing initiatives using analytics tools and reporting mechanisms to optimise future campaigns
- Liaise with external stakeholders, including media, industry partners and community organisations, to build relationships and promote Waratah Polytechnic
- Support the development and maintenance of marketing materials, databases and promotional resources
- Contribute to the development of marketing strategies and annual marketing plans in consultation with senior colleagues

What we're looking for

- Diploma or degree-level qualification in Marketing, Communications, Business or a related discipline
- Proven experience in marketing, communications or a related role, preferably within the education, vocational training or professional services sector
- Strong written and verbal communication skills with the ability to create engaging, clear and professional marketing content
- Proficiency in social media management and familiarity with social media platforms such as Facebook, Instagram, LinkedIn and TikTok
- Experience with digital marketing tools and platforms,



including email marketing software, content management systems and analytics tools
- Excellent organisational skills and the ability to manage multiple projects simultaneously whilst meeting tight deadlines
- Creative thinking and the ability to develop innovative marketing ideas and campaigns that capture attention and drive engagement
- Strong analytical skills and experience using data to inform marketing decisions and measure campaign effectiveness
- Knowledge of the education sector, vocational training or student recruitment is advantageous
- A collaborative approach to working, with excellent interpersonal skills and the ability to build positive relationships across teams
- Flexibility, adaptability and a proactive attitude towards learning and professional development
- Second language preference (either): Mandarin, Cantonese, Vietnamese, Brazilian Portuguese, Bangladeshi, Thai, Filipino, Punjabi, or Hindi.

What we offer

We are committed to creating a supportive and inclusive workplace where our employees can flourish professionally and personally. We offer a competitive salary package, ongoing professional development opportunities and access to staff training programmes. Our benefits include flexible working arrangements where practicable, a supportive team workplace and the opportunity to contribute to meaningful work in the education sector. We are dedicated to fostering work-life balance and providing staff with the resources and support they need to succeed.

Waratah Polytechnic is an equal opportunities employer and welcomes applications from candidates of all backgrounds. If you require any adjustments or additional support during the recruitment process, we encourage you to discuss this with us.

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📌 Marketing Officer (International Student Advisor) (Burwood Council)
🏢 Waratah Polytechnic
📍 Burwood Council