Theory Crew is looking for an experienced paid social specialist to join our Melbourne-based agency team as an Account Manager or Senior Account Manager, Performance Marketing.

This role sits at the heart of our growing paid media capability, working across both our own businesses and our client campaigns. You will plan, build, optimise and report on paid media campaigns, with paid social as your core strength and Google Ads a close second.

The role has two key focuses: managing paid social activity for our client campaigns and driving lead generation for Theory Crew and RISER. We are looking for someone who understands how to use paid media to drive awareness, reach, engagement, traffic, leads, sales and broader campaign impact.

About us

Theory Crew is a PR and communications agency working with consumer brands across strategy, PR, media relations, influencer marketing, events, activations, social media, paid social and integrated campaigns.

Our sister business, RISER, is an influencer sampling start-up helping brands drive product trial, awareness, content and word-of-mouth at scale.

Together, we work across FMCG, beauty, lifestyle, food, travel, home, parenting, beverage and consumer brands. Our clients include Bulla, Peckish, Polaroid, Black Swan, Starbucks, Ferrero Rocher, iRobot, Hada Labo, Sunny Queen, 7-Eleven, Kikki-K, Toni&Guy;, Impulse, V05, Essano, Avo Fresh, Brioche Gourmet and more.

What you'll do:

- Plan, build and manage hands-on paid social campaigns across Meta and TikTok, with Google Ads as a core secondary channel
- Develop and manage lead generation campaigns for Theory Crew and RISER




- Manage paid social campaigns for client accounts, owning setup, QA, optimisation and budget pacing
- Translate client briefs into clear paid media recommendations, including channels, audiences, budgets, timings and expected outcomes
- Own campaign reporting and insights, turning performance data into clear, actionable recommendations for clients and internal teams
- Act as a day-to-day point of contact for clients on paid media, building strong and trusted relationships
- Work closely with our account service, creative, PR, influencer and campaign teams to ensure paid media is integrated into broader client activity
- Track performance across reach, engagement, traffic, leads, cost per lead and quality of enquiry
- Present campaign results and recommendations clearly to clients and internal teams
- Help establish paid media benchmarks, reporting templates and best-practice processes
- Provide basic SEO and website optimisation recommendations where relevant
- Stay across platform updates, algorithm changes and emerging ad formats to keep our offering sharp

What we're looking for:

- 2 to 5+ years' experience in paid media, performance marketing or digital account management, with the level of the role shaped to suit
- Strong,



hands-on paid social skills across Meta and TikTok, including campaign strategy, setup, optimisation, budget management, reporting and performance insights
- Google Ads experience highly regarded, ideally across search and, as a bonus, YouTube and Demand Gen
- Experience working in an agency, or managing campaigns across multiple brands or clients
- Confidence managing client relationships and acting as a day-to-day contact
- Ability to manage multiple clients, campaigns, budgets and deadlines at once
- Confidence designing and implementing strategy
- Strong communication skills and the ability to explain campaign performance clearly to clients and internal teams

Preferred experience:

- Google Ads certification or equivalent hands-on search experience
- SEO experience, particularly keyword research, on-page recommendations and content optimisation
- Experience working with FMCG, beauty, lifestyle, food, beverage or consumer brands
- Experience with PR, influencer, sampling or integrated campaign activity
- Experience with HubSpot or similar platforms
- Experience improving landing pages or lead generation funnels

Why us?

- Flexible working, with a hybrid mix of home and our Armadale office
- Strong, supportive culture with sustainable work-life balance as a priority
- Collaborative and ambitious team environment
- Dedicated career development, progression plans and regular catch-ups with senior management
- Chance to help shape the agency's paid media offering while working with top local and global brands

Interested?

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📌 Paid Social Account Manager (City of Stonnington)
🏢 Theory Crew
📍 City of Stonnington