Up to $90K plus Super, pending skills/experience
The Company
Our client is an established and successful menswear apparel retailer with a strong brick-and-mortar and Ecommerce presence.
Well-known for their quality products at affordable price points, they are continually growing and expanding their business.
The Role
This is a broad marketing role with social and content at its core.
You'll be the driving force behind how the brand shows up across their social channels — but you'll also be embedded in the wider marketing calendar, supporting campaign rollout, retail activations, influencer partnerships and brand moments across three markets.
It's an end-to-end execution role.
You'll contribute ideas and insight to the strategy, then own the delivery: concepting, shooting, editing, publishing, tracking and reporting.
You'll work across the marketing team, with the buying and merchandising teams, retail operations and external creators.
This role requires prior experience in fashion, apparel, footwear or lifestyle.They need someone who already speaks the language of seasons, drops, ranges and trade calendars as well as an understanding of the fashion aesthetic required in the menswear market.
Key Responsibilities
Marketing execution & campaign support:Support the delivery of the seasonal marketing calendar from campaign launches and product drops to trade events and always-on brand activity.
Assist with EDM content and calendar coordination, ensuring messaging is consistent across social, email and in-store




Social channel management:Own day-to-day management ofInstagram, Facebook, TikTok and LinkedIn
Build, maintain and roll out the monthly social content calendar, aligned to the trade and campaign calendar
Manage community engagement: comments, DMs, tagged content and brand mentions
Content productio:pre and post production.
Pre-production:concept, brief, source product, book talent, coordinate locations and build shot lists
Production:self-shoot photo and short-form video in-store, in-studio and on location
Post-production:edit short-form video, retouch, caption and deliver platform-native assets
Influencer & creator partnerships:Identify, research and pitch relevant talent across ANZ and Singapore
Managepaid partnershipsend to end — outreach, negotiation, contracting, briefing, approvals and delivery
Run thegifting and seeding program, including product selection, packaging and dispatch
Budget & reporting:Track and manage the social, content and influencer budget with strict adherence to allocated spend
Events & activations:Support the planning and delivery ofin-store activations and head office events
To be successful within this role, you will have
You'll bring over 2 years' experience in a Marketing,



Social Media or Content role
Demonstrated experience in afashion, apparel, footwear or lifestyle retail
Proven hands-on content creation skills:you can shoot and edit short-form video yourself(iPhone-first is completely fine)
Strong working knowledge of Instagram, TikTok, Facebook and LinkedIn, including native tools and platform best practice
Experience managing influencer or creator relationships, including gifting and seeding programs
Confidence with reporting and comfortable talking to performance data
Exposure to the broader marketing mix — campaign rollout, EDM, retail collateral or brand marketing
Excellent organisational skills: you'll be juggling samples, shoots, talent, deadlines and budgets at the same time
Strong written communication and an instinctive feel for brand tone of voice
Working knowledge of Adobe Creative Suite (Premiere Pro, Photoshop) and/or CapCut, Canva
Benefits and Culture
Salary up to $90K plus Super, pending experience
Generous employee discounts and sample sales
A collaborative team setting
Leadership and mentorship from highly experienced and well-respected leaders within the industry
Career opportunities with ability to influence and grow
1 day work from home
Social drinks every Friday afternoon
Employee benefits program
A company that lives and breathes their company values
Candidates must have permanent and unrestricted working rights within Australia to be considered.
#J-*****-Ljbffr

📌 Social Media Marketing Specialist (New South Wales)
🏢 Talent Matters
📍 New South Wales