About Think China
Think China is a Sydney-based marketing and business services agency specialising in helping global brands engage Chinese consumers across Australia, New Zealand and Asia-Pacific markets.
We partner with leading international organisations across education, travel, beauty, luxury and consumer sectors, providing local market expertise, operational support and project management services.
About The Role
Think China is seeking a commercially driven and hands‐on Retail Manager to support the Shiseido Travel Retail Oceania business.
The Successful Candidate Will Be Employed By Think China And Dedicated Exclusively To The Shiseido Travel Retail Oceania Account, Supporting a Portfolio Of World‐renowned Prestige Beauty And Fragrance Brands Including
SHISEIDO
Clé de Peau Beauté
NARS
ANESSA
ISSEY MIYAKE
Narciso Rodriguez
Based in Sydney, this role acts as the primary liaison between Shiseido Travel Retail Asia Pacific headquarters in Singapore and travel retail operators across Australia, New Zealand and Fiji.
The position offers a unique opportunity to work with globally recognised prestige brands while driving retail excellence, sales performance, field team engagement and commercial growth throughout the region.
Why Join This Opportunity?
Work with one of the world's leading prestige beauty groups
Manage a portfolio of internationally recognised beauty and fragrance brands
Exposure to regional stakeholders across Asia Pacific
Travel across Australia, New Zealand and Fiji
High level of autonomy and ownership
Opportunity to influence retail performance across a multi‐market region
Dynamic role combining sales, operations, retail excellence and stakeholder management
Key Responsibilities
Sales Performance & Business Management
Drive retail sales performance and achievement of sales targets across assigned travel retail locations
Monitor,



analyse and report sales performance, identifying risks and growth opportunities
Develop action plans to improve retail sales performance, category competitiveness and commercial results
Review customer trends, sales mix and promotional effectiveness to maximise commercial opportunities
Monitor competitor activities and provide business recommendations
Prepare regular sales reports, business reviews and retail performance updates
Retail Operations & Store Excellence
Ensure all counters consistently meet brand standards in merchandising, visual presentation and retail execution
Monitor stock levels, inventory movements and replenishment requirements
Coordinate with Marketing, Supply Chain and Education teams to resolve operational issues
Manage POSM, testers, GWPs, uniforms and retail support materials
Maintain exceptional standards of retail excellence and brand image across all locations
Build strong relationships with travel retail operators and airport partners
Team Leadership & Capability Development
Support recruitment, onboarding and performance management of Beauty Advisors and retail field teams
Partner with Education teams to identify capability gaps and support training initiatives
Conduct regular field coaching and provide actionable feedback to improve service excellence and sales performance
Foster a cooperative and high‐performance team culture aligned with brand values




Support retailer recognition and incentive programs to drive Beauty Advisor engagement and retention
Stakeholder & Project Management
Act as the key liaison between Shiseido Travel Retail Asia Pacific headquarters and local retail partners
Collaborate with Marketing and Education teams to execute promotional campaigns, retail activations and events
Support airport renovation projects, promotional spaces, pop‐up activations and other special initiatives
Coordinate cross‐functional stakeholders to ensure successful project execution
Administration & Commercial Support
Manage purchase orders and retail administration activities
Coordinate POSM, tester, GWP and uniform ordering and distribution
Maintain accurate Beauty Advisor and retail operational records
Support commercial planning, sell‐in activities and pricing validation as required
About You
Bachelor's degree or equivalent tertiary qualification
Minimum 5 years' experience in retail, beauty, luxury, FMCG or travel retail industries
Demonstrated success in driving sales performance across multiple retail locations
Experience managing frontline retail teams, Beauty Advisors or field sales teams is highly regarded
Strong commercial acumen with excellent analytical and problem‐solving skills
Highly organised, detail‐oriented and capable of managing multiple priorities simultaneously
Excellent communication, stakeholder management and relationship‐building skills
Experience working with regional or international stakeholders is highly regarded
Proficient in Microsoft Excel and PowerPoint
Fluent English required; Mandarin language skills are advantageous
Willingness to travel approximately 30% across Australia, New Zealand and Fiji
Salary
AUD 90,*********,000 + Superannuation (negotiable based on experience and industry background)
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📌 [Syd] Retail Manager – Shiseido Travel Retail Oceania (Mandarin Required) (Sydney)
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