National Sales Manager - Foodservice
Sydney, NSW
Drive Commercial Growth. Lead High-Performing Teams. Shape the Future.
An exciting opportunity exists for an experienced and strategic commercial leader to join our business as National Sales Manager - Foodservice. Reporting to the Sales Director and forming part of the Sales Leadership Team, this role is responsible for leading the Foodservice channel and delivering sustainable growth through strong customer partnerships, commercial excellence, and people leadership.
This position offers significant influence across the organisation and the opportunity to drive the strategic direction of a key business channel.
About the Role
As National Sales Manager - Foodservice, you will be accountable for the overall performance, growth strategy, and profitability of the Foodservice business. You will lead a national team while collaborating closely with Marketing, Finance, Supply Chain, Demand Planning, and BD to deliver outstanding customer and business outcomes.
This role requires a commercially savvy leader who can balance strategic thinking with operational execution, while inspiring high-performing teams and building strong stakeholder relationships.
Key Responsibilities
Commercial & Strategic Leadership
Develop and execute the Foodservice growth strategy.
Deliver revenue, profit, market share, and distribution targets.
Identify new market opportunities, customer segments, and growth initiatives.
Lead annual business planning and long-term strategic initiatives.
Drive channel expansion and strengthen competitive positioning.
Customer & Stakeholder Management




Build and maintain strong relationships with key customers and distributor partners.
Lead complex commercial negotiations and customer engagements.
Manage customer investment strategies to maximise business outcomes.
Influence internal and external stakeholders to align priorities and achieve results.
Leadership & Team Development
Lead, coach, and develop a high-performing team.
Foster a culture of accountability, collaboration, and continuous improvement.
Inspire and empower teams to deliver exceptional customer outcomes.
Cross-Functional Collaboration
Partner with Marketing, Finance, Supply Chain, Demand Planning, and BD teams.
Lead cooperative initiatives to solve complex business challenges.
Drive alignment across functions to support business objectives.
Champion innovation and operational excellence.
About You
You are a strategic, results-oriented leader with a proven ability to deliver commercial growth and inspire high-performing teams.
You will bring:
Significant senior leadership experience within FMCG, foodservice, food manufacturing, consumer goods, or a related industry.
Demonstrated success driving revenue growth and commercial performance.
Strong experience leading customer partnerships and commercial negotiations.
Exceptional strategic thinking and commercial acumen.
Outstanding stakeholder management and influencing skills.
Experience leading and developing successful teams.
The ability to create clarity, focus, and momentum in a fast-paced environment.
Tertiary qualifications in Business, Commerce, Marketing, or a related discipline (preferred).
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📌 National Sales Manager - Foodservice (Sydney)
🏢 seek.com.au
📍 Sydney