Marketing, Brand & Digital Experience Coordinator
Yarra Valley Skin Collective | Healesville, VIC
Part-Time | 8–12 Hours Per Week
$40–$50 per hour + Super (depending on qualifications and experience)
About Yarra Valley Skin Collective
Yarra Valley Skin Collective is a premium, doctor-led skin, laser and aesthetic medicine clinic located in the heart of Healesville.
Our philosophy is simple – helping our patients achieve healthy, natural, confident skin through evidence-based treatments, regenerative medicine and exceptional patient care.
As we continue to grow, we're looking for a passionate and highly organised
Marketing, Brand & Digital Experience Coordinator
to become an integral part of our team.
This is far more than a social media role.
We're looking for someone who understands branding, digital marketing and customer experience, and who is excited by the opportunity to help build one of the Yarra Valley's leading medical aesthetic clinics.
About the Role
This is a newly created position with enormous opportunity to make a genuine impact on the future growth of our business.
Working closely alongside our doctor and clinical team, you'll be responsible for bringing our brand to life across every patient touchpoint—from the moment someone first discovers us online, through to becoming a loyal, long-term patient.
This role combines:
Marketing
Branding
Digital strategy
Patient experience
Content creation
Business growth
We're looking for someone who enjoys thinking creatively while also improving systems and finding smarter ways to communicate with patients.
This is an In-House Position
This is not a remote position.
We're looking for someone who genuinely wants to become part of our team and immerse themselves in our clinic, our patients and our brand.
The successful applicant will be expected to work
approximately 8–12 hours per week
, including
4–6 hours onsite in our Healesville clinic each week
.
During this time you'll:
Capture photography and videography
Film treatments and educational content
Work alongside our doctor and clinicians
Attend planning meetings
Brainstorm new marketing ideas
Capture authentic behind-the-scenes content
Gain a genuine understanding of our patient experience
The remaining hours may be completed flexibly from home.
Your Responsibilities
You'll be responsible for coordinating and delivering all aspects of our marketing and brand, including:
Marketing & Branding
Developing and implementing our marketing strategy
Creating engaging social media content
Managing Instagram and Facebook
Writing educational content and captions




Scheduling posts and stories
Creating brochures and promotional material
Coordinating professional photography and content days
Updating our website
Managing monthly email campaigns
Assisting with Google Business Profile
Coordinating magazine articles and media opportunities
Liaising with advertising providers where required
Supporting current treatment launches and promotional campaigns
Monitoring marketing performance and identifying opportunities for growth
Content Creation
Filming treatments
Photography
Reels and short-form video
Educational videos
Before and after photography
Product photography
Behind-the-scenes content
Interviewing our clinicians
Patient success stories
Digital Experience & Patient Journey
We're passionate about continually improving the experience our patients have with our clinic.
You'll help develop and refine every stage of the patient journey, including:
Creating patient journey workflows
Developing automated email and SMS sequences
Setting up recalls and follow-up campaigns
Optimising appointment booking pathways
Reviewing and improving appointment types
Creating online consultation forms
Improving digital communication with patients
Reviewing and streamlining clinic processes
CRM management and optimisation
Database management
Assisting with implementation of new software and digital solutions
Helping improve clinic efficiency through automation and digital systems
About You
We're looking for someone who is creative, proactive and highly organised.
Most importantly, we're looking for someone who can demonstrate that their marketing has delivered
real business growth
, not simply beautiful social media posts.
Essential Requirements
✔
Tertiary qualification in Marketing, Communications, Digital Marketing or a related discipline
✔ Proven experience in a marketing role
✔ Demonstrated success helping grow another business or brand
✔ Experience developing marketing strategies and executing campaigns
✔ Excellent written communication and copywriting skills
✔ Strong photography and videography skills
✔ Experience using Canva
✔ Strong organisational and project management skills
✔ Confidence working independently while collaborating closely with a team




Highly Regarded
Experience with:
Adobe Creative Suite
Google Ads
Meta Ads
SEO
Google Analytics
Email marketing platforms
CRM systems
Marketing automation
Customer journey mapping
Website management
AI tools (such as ChatGPT) to improve workflow and productivity
Experience within healthcare, aesthetics, wellness or premium service industries would be highly regarded, however is not essential.
We'd Love to See Evidence Of
We're looking for someone with a
proven track record
of helping businesses grow.
When applying, we'd love applicants to include examples of:
Businesses or brands they have marketed
Marketing campaigns they have developed
Social media accounts they have managed
Photography or videography portfolios
Examples of brochures or graphic design
Growth metrics wherever possible
For example:
Increased enquiries
Increased bookings
Increased revenue
Improved patient retention
Increased website traffic
Increased social media engagement
We're interested in outcomes—not simply content.
Why Join Us?
You'll be joining a passionate, supportive and close-knit team where your ideas will genuinely make a difference.
We offer:
Flexible working arrangements
Beautiful purpose-built clinic in Healesville
Opportunity to shape and grow a premium healthcare brand
Creative freedom
Ongoing professional development
Staff treatment and product benefits
Supportive team culture
Opportunity for the role to grow as the business continues to expand
This role has significant long-term potential and could evolve into a senior marketing and business development position as Yarra Valley Skin Collective continues to grow.
How to Apply
Please submit:
Your resume
A cover letter explaining why you're interested in this position
Examples of businesses or brands you've helped grow
A portfolio of previous work (social media, campaigns, photography, graphic design or videography)
In your cover letter, we'd also love you to tell us about one business or brand you've helped grow, the strategies you implemented, and the measurable results achieved.
A Final Word
This isn't a typical marketing role.
We're looking for someone who wants to become part of our team and genuinely contribute to the growth of our business.
Someone who loves creating beautiful brands, understands the importance of exceptional customer experiences, and enjoys turning creative ideas into measurable business success.
If you're passionate about marketing, storytelling, innovation and helping build something truly special, we'd love to hear from you.

📌 Marketing, Brand And Digital Experience Coordinator (Melbourne)
🏢 The Skin Collective
📍 Melbourne