10 Aug
|
Lumus Imaging
|
New South Wales
10 Aug
Lumus Imaging
New South Wales
Head of Marketing and Customer ExperienceLumus Imaging NSW Head Office, Level 4 12 Help Street, Chatswood, Current South Wales, AustraliaPosted Tuesday 21 July **** at 4:00 am | Expires Saturday 22 August **** at 3:59 amAbout usAt Lumus Imaging, we are passionate about caring for your health and wellbeing at every stage of life.Lumus Imaging, harnesses all of the knowledge and expertise we have gained over the last 30 years and combines it with the empathy and care of our people.Our team of radiographers, sonographers, nuclear medicine technologists, nurses, centre support staff, as well as our network of independent radiologists make up our 2,000 diagnostic imaging experts and support staff across 150 sites right around the country.Shape the national brand, marketing and customer experience strategy for one of Australia's leading diagnostic imaging providers.Why you'll love this roleTrue national scope.
Own the marketing and customer experience function across a network of imaging sites Australia-wideA seat at the table.
Work directly with Executive, Operations, Sales, Clinical and Support Services leaders to turn business priorities into measurable programsGenuine strategic ownership.
Set the direction for brand, campaigns, digital, sponsorships and customer insights, rather than executing someone else's playbookPurpose you can see.
Your work improves how patients access care and how referrers engage with a trusted national radiology providerA brand with momentum.
Join one of Australia's leading diagnostic imaging providers at a time of sustained growthAbout the roleAs National Head of Marketing and Customer Experience, you'll lead the function end to end.
You'll set the strategic direction for brand, patient and referrer engagement,
campaign planning, digital channels and customer insights, ensuring activity is nationally consistent, commercially focused and responsive to local market needs.
Your day-to-day will include:Developing brand and national sponsorship strategies that strengthen recognition, enhance market reputation and position Lumus Imaging as a trusted national radiology providerLeading the annual national marketing strategy, aligned to business priorities, modality growth objectives, referrer engagement opportunities, patient access needs and local market activityDirecting high-quality content across campaigns, articles, videos, graphic design and B2B/B2C materials, and managing digital channels and website activity with a focus on the marketing funnelBuilding customer experience strategies using patient segmentation, booking pathway data, feedback themes and referrer insightsUsing analytics, market insights, patient behaviour and campaign performance data to drive patient acquisition, referrer engagement and business growthManaging, forecasting and reporting on marketing spend, and supporting greenfield launches, industry events, conferences and education activitiesAbout youSenior marketing leadership experience in a multi-site healthcare, service or related environmentDemonstrated experience across both B2B and B2C marketingStrong digital,
website and campaign management capabilityConfidence using customer, market and performance data to inform decisionsProven stakeholder management with executive, operational and clinical teamsA sound understanding of brand governance, healthcare compliance considerations and patient‐centred communicationWillingness to travel on occasion as requiredBenefits and WellbeingAs part of working for Lumus Imaging, you will have access to a range of benefits including:Benefits platform - Reduce the impact of the cost of living with everyday savings with 500+ of Australia's most‐loved brands, (from the weekly grocery shop to premium perks like holidays).
Fitness Passport – Access top fitness centres & pools across Australia at a subsidised rate.Corporate health insurance discounts, banking benefits and novated leasing salary packaging.Career growth and development opportunities with access to a comprehensive library of online courses and learning paths via our e-learning platform.Confidential health and well‐being support through our Employee Assistance Program, available to all employees and their family members.Our commitment to diversity and inclusionLumus Imaging is an equal opportunity employer committed to creating an inclusive workplace.
We seek to recruit from diverse applicants and create teams with skills, perspectives and experiences that complement each other at work.
We welcome suitably qualified applicants regardless of age, ethnicity, socio‐cultural background, disability, sexual orientation or gender identity.Lumus Imaging NSW Head Office, Level 4 12 Help Street, Chatswood, New South Wales, Australia
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📌 Head Of Marketing And Customer Experience (New South Wales)
🏢 Lumus Imaging
📍 New South Wales