Talent Lab Co is partnering with a cult beauty brand with a devoted community, a powerful point of view, and a founder-led story that shapes everything from product innovation to cultural relevance.
As the brand continues to scale, we're searching for a Head of Brand who can honour its DNA while elevating it into its next chapter of growth.This role sits at the intersection of creativity, strategy and influence.
You'll steward a brand that already commands attention, shaping its narrative, deepening its emotional resonance, and ensuring every touchpoint feels intentional, aspirational and unmistakably "us".
You'll lead a high-performing team, drive world-class content and campaigns, and play a pivotal role in recent product development that sets the bar for the category.If you're a brand builder with refined taste, commercial instinct and a deep understanding of how 'masstige' brands grow in a creator-led world, this is a rare opportunity to shape something culturally meaningful!
The RoleAs Head of Brand, you'll own the brand's full marketing ecosystem... from positioning and storytelling through to execution across D2C, retail and paid channels.
You'll lead a dedicated brand team, collaborate closely with internal stakeholders across Retail, Sales, NPD, etc and ensure the brand shows up consistently, elegantly and with intention across every touchpoint.Content is a major lever for this brand.
You'll champion platform-native, community-led content that builds brand love, drives education and fuels conversion.
You'll also play a pivotal role in Whitespaces Innovation,



campaign leadership and brand partnerships.What You'll Own:Brand & Marketing LeadershipLead the brand strategy and ensure consistent execution across all consumer channels.Act as the brand guardian, protecting tone of voice, visual identity and brand values.Manage and mentor a high-performing brand team across content, campaigns and coordination.Align brand strategy with commercial goals, partnering closely with Growth and Digital.Build a strategic content roadmap that drives storytelling, education and engagement.Oversee content across all owned channels: organic social, email, SMS, blog, ambassadors, UGC and influencer seeding.Partner with the Content Lead to deliver platform-native, trend-led content that resonates deeply with the community.Ensure content ladders up to brand identity, commercial priorities and performance goals.Work with Growth to optimise content for paid, website and conversion touchpointsReview performance metrics and community insights to refine and evolve content strategyNew Product DevelopmentLead NPD from concept through to launch: briefing, positioning, packaging and timelinesCollaborate with R&D;, Ops,



Finance and Shared Services to deliver seamless launchesForecast revenue and marketing budgets for new products, including promotional leversCommission and manage consumer benchmark studies to support claims and credibilityCampaigns & Go-to-MarketPlan and execute all brand campaigns: NPD, seasonal moments, collaborations and brand-led initiatives.Develop campaign platforms and creative direction with your content and campaign leadsManage brand partnerships, PR moments, ambassador programs and eventsEnsure campaign rollouts are integrated across D2C, retail and paid channelsBudgeting & PlanningOwn the full brand marketing budget: brand, influencer and contentEnsure campaign plans align with D2C and retail forecastsReview performance data to optimise spend, planning and resource allocationCollaboration & Stakeholder ManagementWork cross-functionally with Shared Services, Product, Ops and SLTPresent brand and product strategies with clarity, confidence and commercial groundingWho You Are:Minimum 6+ years in brand or marketing roles ideally within beauty, wellness or FMCG (bonus if you've worked with founder-led brands)A blend of creative thinking and commercial sharpnessProven experience leading campaigns end-to-end across content, retail and product launchesStrong leadership skills with experience managing multiple direct reportsDeep understanding of content strategy, influencer marketing and digital storytellingVisit our website and follow us on socials:@TalentLabCowww.Talent-Lab.coTALENT LAB 'An edit of Beauty & Wellness's finest talent'
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📌 Head Of Brand (New South Wales)
🏢 Talent Lab
📍 New South Wales