Partner with the General Manager to drive GTM strategy accelerate revenue growth in one of APAC's fastest-growing fintechs.
About KPay
KPay Group (KPay) is a leading fintech company empowering businesses of all sizes with straightforward, smart, seamless, and secure technology solutions.
Serving over 80,000 merchants across Hong Kong, Singapore, Japan, and Australia, we help small and medium-sized businesses grow through a one-stop platform for financial management, operations, and digital transformation.
In ****, KPay secured USD 55 million in Series A funding — the largest fundraising globally in the payments sector that year
About the Role
We are looking for a Business Strategy Analyst (GTM) to work directly with the General Manager on strategic initiatives across revenue, go-to-market (GTM), and commercial performance.
This role sits at the intersection of strategy, GTM execution, and commercial decision-making.
You will analyse business performance, identify growth opportunities, and help optimise how we acquire, convert, and retain customers.
You will be expected to take full ownership of your work, think independently, and consistently go beyond what is required—bringing forward ideas, improvements, and solutions that drive better commercial outcomes.
High performers will gain increasing ownership and accelerated exposure to GTM and commercial leadership responsibilities.
What You'll Do
Partner with the General Manager on GTM and commercial growth initiatives
Analyse market, customer, and sales data to identify revenue opportunities
Support GTM strategy across products, segments, and channels
Develop data‐driven insights and recommendations to improve growth performance
Revenue & Commercial Execution
Own CRM governance, pipeline quality, forecasting, and reporting




Improve GTM execution through better funnel visibility and conversion tracking
Build dashboards and insights to support commercial decision‐making
Ensure accurate and reliable GTM and sales data across systems
Process & Growth Improvement
Design and improve end‐to‐end GTM workflows from lead generation to onboarding
Identify inefficiencies and implement scalable improvements
Standardise GTM processes to support growth at scale
Strategic Projects
Support cross‐functional GTM, sales, and product initiatives
Conduct market research and competitor analysis
Lead ad‐hoc commercial and GTM problem‐solving projects for senior leadership
Proactively identify opportunities to improve performance and execution
What We're Looking For
2–3 years in management consulting, strategy, finance, or high‐growth startup environments (or exceptional fresh graduates with strong commercial mindset and relevant internship or project experience).
Strong analytical and structured thinking skills with an interest in commercial and GTM performance
Highly proactive mindset with a consistent drive to go beyond expectations
Strong sense of ownership and accountability for outcomes
Strong communication and stakeholder management skills
Detail‐oriented, disciplined, and execution‐focused approach
Experience with CRM tools (HubSpot, Salesforce), Excel, SQL, or BI tools is a plus
Why Join KPay
Direct exposure to senior leadership – work directly with the General Manager
High‐impact work – your output directly influences revenue and GTM strategy
Fast learning curve – exposure across strategy, GTM, and commercial execution
Real ownership – responsibility grows based on performance, not tenure
High‐growth fintech – strong performance is recognised and accelerated
Performance‐driven culture – values ambition, initiative, and consistently going beyond expectations
#J-*****-Ljbffr

📌 Business Strategy Analyst (Gtm) (New South Wales)
🏢 KPay Group
📍 New South Wales