At Arc'teryx, we exist to inspire a life outside.
Built in the mountains and designed for performance, we create products and experiences that connect people to the outdoors and to each other.We're looking for a PR & Social Media Specialist to supports the development and lead the execution of Arc'teryx's earned-first and social media strategy across ANZ, creating culturally relevant ideas and moments that grow brand visibility, relevance and engagement.The OpportunityReporting to the Brand Communication Manager, this highly hands-on role will bring Arc'teryx's brand position, product stories and key priorities to life through earned ideas, activations, events, partnerships, PR and strategic, content-led social media lead and develop a multi-disciplinary Brand Marketing team spanning Brand Management, PR, Social Media and Creative & Content.What You'll Be DoingSupport the development and lead the execution of Arc'teryx's earned-first strategy across ANZDevelop culturally relevant ideas and moments that earn attention and grow brand visibility and relevanceIdentify opportunities across activations, events, partnerships, PR, publishers and cultural platformsSupport the development and lead the execution of the ANZ social media strategyBuild forward-planned, strategic and content-led social plans that communicate Arc'teryx's brand position and grow cultural relevanceLead the day-to-day management and performance of Arc'teryx ANZ social channelsDevelop earned and social strategies that bring major brand moments, product launches and Arc'teryx Brand Core Gear to lifeBuild culturally relevant ways to communicate Arc'teryx's position as a pinnacle mountain brand and innovatorDevelop and deliver earned-first activations, events and cultural moments designed to generate attention and organic amplificationIdentify relevant cultural,



publisher and brand partnership opportunities that extend Arc'teryx's reach and relevanceIdentify compelling brand and product stories with strong earned potentialBuild proactive relationships across media, publishers, cultural platforms and tastemakersMonitor earned, cultural and social performance and identify clear learnings and opportunitiesTrack social reach, engagement, audience growth, earned reach and organic amplificationWhat You BringStrong earned marketing, PR and social media experience within premium, cultural, fashion, lifestyle or leading consumer brandsDemonstrated experience developing culturally relevant, earned-first brand ideas and activationsStrong creative thinker with a deep understanding of how brands earn attention and participate in cultureDemonstrated experience developing and executing strategic, content-led social media strategiesProven experience growing social channels through distinctive content and strong channel strategyCan take short-form videos end to end: concept, shoot, edit, publishStrong understanding of culture, social platforms, audience behaviour and emerging trendsTertiary qualifications in Marketing, Communications, PR or a related fieldA genuine passion for the outdoors and living the brand authenticallyWhat you'll love working here:Generous product discounts across Arc'teryx and affiliated Amer Sports brandsCompetitive salary package and bonus opportunityReal growth opportunities and development pathways within a global businessAccess to free mental health and wellbeing support through our Employee Assistance ProgramOngoing training, leadership development, and learning opportunitiesBe part of a passionate, purpose-led team that loves the outdoorsIf you're ready to lead bold storytelling, build cultural relevance and create work that connects deeply with communities, we'd love to hear from you.
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📌 Pr & Social Media Specialist (Victoria)
🏢 Amer Sports
📍 Victoria