Senior GTM Marketer - B2B Tech and Logistics

Newly created role to build and own the marketing blueprint.

- Own the entire marketing function for a high-growth enterprise software business
- Drive global GTM strategy across North America, APAC and Europe
- Clear pathway for future growth as the business scales internationally

A rare opportunity has emerged for an experienced Senior GTM Marketeer to join a rapidly growing B2B technology organisation as its first dedicated marketing hire.

Reporting directly to the Founder, this role offers a rare combination of strategic ownership and hands-on execution. You’ll be responsible for building the company’s marketing engine from the ground up - shaping brand positioning, demand generation strategy and market presence across international markets.

This is an ideal opportunity for a commercially minded B2B marketer who thrives in high-growth environments and wants genuine influence over business growth.

The Opportunity
As the business’s first in-house marketing leader, you’ll own the development and execution of the marketing strategy while partnering closely with Sales and Leadership teams to drive pipeline growth and brand awareness globally.

Key responsibilities include:

- Developing and executing the overarching GTM and marketing strategy
- Owning demand generation campaigns across digital, content, email, events and partner channels
- Building and optimising the marketing tech stack, reporting and attribution frameworks
- Defining brand positioning, messaging and content strategy




- Supporting international market expansion across North America, APAC and Europe
- Managing external agencies, contractors and specialist partners
- Establishing scalable marketing processes and laying the foundations for future team growth

About You
You are a strategic yet hands-on B2B marketer with experience driving measurable commercial outcomes in software or SaaS environments.

You’ll bring:

- Deep expertise in demand gen marketing
- Experience within enterprise software, SaaS or adjacent B2B technology sectors
- Proven success delivering demand generation programs that drive pipeline growth
- Experience marketing to North American enterprise buyers is a plus
- Strong commercial acumen, curiosity and a data-driven approach
- The ability to operate autonomously while influencing senior stakeholders
- Experience balancing strategic planning with hands-on campaign execution
- A growth mindset and ambition to build over time
- Exposure to European markets and high-growth scale-up environments will be highly regarded
- Experienced in business systems (ideally logistics such as Order and Inventory Management, or ERP, Point of Sale, Vehicle Dealership)

What’s On Offer

- Opportunity to build a marketing function from day one
- Significant executive exposure and influence
- International market focus and growth trajectory
- Transparent progression pathway

If you’re excited by the opportunity to shape the future marketing strategy of a growing international technology business, please apply online or call Michelle Rubinstein at The Onset on 0413 463 ***.

📌 Senior GTM MarketerB Tech and Logistics (Sydney)
🏢 The Onset
📍 Sydney