I'm working with a founder lead DTC ecommerce business running two personal care brands across Australia, Europe and the US.
They operate with an in-house creative, media and marketing team and looking for a performance leadThe roleFull ownership of paid acquisition across every channel and every market, reporting to the CMO, with one junior to develop.
It is a senior role and a hands-on one building and scaling campaigns in platform.This person will be accountable for CAC, LTV and profitability rather than ROAS alone, and you own the digital go-to-market for each current country the business enters.
It is a role with real autonomy and a direct line to the leadership team.What the role involvesManaging and scaling Meta, Google across Search, Shopping and YouTube, and TikTok, plus recent channels as the business expands into themHands-on campaign builds, management and optimisationProduct feed management across Shopping and socialFull budget ownership, allocating and reallocating spend across channels, campaigns and marketsAccountability for CAC, blended CAC, MER, ROAS, CVR,



LTV and payback periodBuilding the creative testing frameworks the in-house content team works to, and iterating hooks, angles and offersOwning the customer journey from ad through to landing page, including the A/B testing behind itDigital go-to-market strategy for current market launchesMonthly performance reporting to the senior leadership teamTraining and developing a junior performance marketerWhat you'll bringHands-on depth across Meta and Google, ideally TikTok as wellCommercial judgement, an understanding of payback and retention curves rather than optimising for ROAS aloneExperience running paid across multiple marketsStrong on feeds and tracking infrastructureThe confidence to bring recommendations rather than wait for directionWhat's on offerGenuine autonomy and a direct line to the CMOTwo brands and four markets to growAn expanding business, so the scope grows with it
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📌 Performance Marketing Lead Dtc Ecoms New South Wales
🏢 Change Recruitment
📍 New South Wales