Company Description Principal Wine is a wine distribution company founded by sommelier and Embla owner Christian McCabe and wine producer Patrick Sullivan. The business focuses on sourcing and distributing standout local and imported wines from around the world.

Principal

Wine works closely with producers, hospitality venues, and retailers to bring carefully curated selections to market. Team members are encouraged to share a strong appreciation for wine, service, and long-term relationships with clients and suppliers. The company offers an environment where knowledge of wine and customer-centric thinking are highly valued.

Role Description The Area Business Manager is responsible for driving sales growth and managing key customer relationships within the Sydney region. This full-time role includes planning and executing sales strategies, visiting on- and off-premise accounts, presenting product ranges, and negotiating commercial terms.

The Area Business

Manager will monitor market trends, identify new business opportunities, and maintain accurate sales forecasts and account records. Day-to-day activities involve collaborating with the other two Sydney based staff, plus the broader team on promotions, coordinating tastings and events, and ensuring brand representation aligns with Principal Wine’s standards.



The role also requires regular reporting on performance, contributing feedback on product selection, and maintaining a high level of wine knowledge to support clients effectively.

Qualifications

Demonstrated experience in sales, account management, or business development within the wine, beverage, or hospitality industry.

Strong knowledge of wine styles, regions, and producers, with the ability to communicate confidently with trade customers and enthusiasts.

Excellent communication, negotiation, and relationship-building skills, with a focus on long-term client partnerships.

Proven organisational and time-management abilities, including territory planning, visit scheduling, and follow-up.

Comfort with using CRM or sales tracking tools, basic data analysis, and preparing transparent sales reports.

Capacity to work independently on-site within your Sydney territory, while collaborating effectively with the broader team.

Valid driver’s license and willingness to travel regularly within the assigned area; occasional interstate travel may be required.

Relevant qualifications or certifications in business, marketing, hospitality, or wine (e.g., WSET or similar) are highly regarded.

📌 Area Business Manager - Sydney, NSW
🏢 Principal Wine
📍 Sydney