Count (ASX:CUP) is one of the largest professional advisory businesses in Australia, representing a community of almost 500 accounting, wealth and specialist services firms across Australia. In FY25, Count served over 160,000 clients with group revenue of $144 million, providing a solid foundation for continued growth.

Count is advanced in its strategic intention to be the leading provider of integrated accounting and wealth services in the country.

Count is a business founded on people and relationships dating back to 1980, never losing touch with the clients and communities it serves. Through the Count Charitable Foundation, our network donates $1.2 million annually to people and communities in need.

Count has a market leading complementary education and expertise service offering though its Accurium, Tax Banter and Knowledge Shop businesses to support advisers to engage with their clients’ diverse advisory needs including complex tax services, actuarial services, SMSF advisory and high-quality technical advice and training. The delivery of Count’s service offering is also supported by professionals throughout our national network of equity partnerships.

About the role The Business Development Manager (BDM) plays a key role in driving growth by identifying and securing new business opportunities for Knowledge Shop, TaxBanter and Accurium. This is a proactive, front-line sales position focused on building strong client relationships and expanding our customer base. In addition to new business acquisition,



the BDM collaborates closely with the broader team to shape targeted marketing campaigns and contribute to strategic initiatives that generate high-quality leads and support sustainable growth.

This is a 6-month fixed term contract with the potential opportunity to go permanent.

Key Responsibilities Client acquisition

Achieve agreed sales targets and contribute to overall revenue growth objectives

Proactively leverage HubSpot to identify, track, and convert new business opportunities

Support the growth and market presence of the company’s products and services through active promotion and client engagement

Collaborate with team members, sharing insights and contributing to broader business development strategies

Maintain a strong understanding of market trends, customer needs, and competitive activity

Build and nurture strong relationships, acting as a trusted first point of contact for clients and prospects

Effectively manage and maintain the sales pipeline, ensuring accurate and up-to-date CRM data

Respond to client and prospect enquiries in a timely and professional manner

Consistently follow up on leads to maximise conversion opportunities

Actively engage with marketing initiatives to generate and progress new business opportunities Marketing and events interaction

Work collaboratively with the marketing and events team to:





Achieve or exceed sales targets through aligned campaigns and initiatives

Increase brand awareness and visibility of the company’s training product portfolio

Contribute to the development and continuous improvement of marketing campaigns, events, and lead generation strategies Event participation Attend Sydney based Company events where the opportunity warrants it.

Attend other relevant Company interstate events as required.

Build rapport with members and identify opportunities for new acquisitions.

Key Skills and Experience Proficiency in Hubspot Sales Workspace, building and closing pipeline through forecasting

Proven track record in sales or business development, with a robust focus on new business acquisition and revenue growth

Confident communicator with strong negotiation and relationship-building skills across all levels of an organisation

Strategic mindset with the ability to contribute to go-to-market planning and lead generation initiatives

Experience working collaboratively with marketing and cross-functional teams to drive pipeline growth

Results-driven, self-motivated, and comfortable working in a target-oriented environment

Strong commercial acumen with the ability to understand client needs and deliver tailored solutions

Effective time management and organisational skills, with the ability to manage multiple prospects and priorities

Proficiency in appointment setting useful.

Adaptable and resilient, with a proactive approach to problem-solving and continuous improvement

📌 Business Development Manager (Sydney)
🏢 Count
📍 Sydney