Your Impact As a Business Manager, your role is to manage the delivery of our best in class campaigns. In addition to meeting annual personal performance objectives, a Business Manager is expected to meet most of the following qualifications. Product - Demonstrates industry expertise.

- Oversees project implementation and is responsible for on time and on budget delivery.
- Possesses and strengthens journalist relationships; proactively makes and nurtures new contacts that can be shared with the team.
- Possesses strong knowledge and understanding of the Australian media landscape; publications across all verticals.
- Contributes to the development of PR plans and programs in conjunction with supervisor.
- Develops and leads the implementation of publicity strategies to meet campaign and/or retainer KPI's, including leading exclusives.
- Builds event management capabilities.
- Manages journalist enquiries and demonstrates problem solving to pivot angles.
- Possesses strong writing skills for key client documents using a range of appropriate styles - pitches, briefing materials, releases, research, features, case studies, newsletters, Web site copy, mini‑proposals, bylined articles, etc. Edits material prepared by others.
- Oversees influencer programs to ensure on brief and on budget.
- Assists supervisor in briefing other areas of the business including strategy, creative and producers. Works with Resource to arrange project team meetings.
- Manages post campaign analysis including on time delivery to clients. Evaluates results against objectives and tactics to develop learnings.

Client

Service - Possesses deep understanding of client business, objectives, industry sectors and issues.

- Develops a robust positive working relationship with clients, demonstrates proactive interaction and rapport‑building. Is the main day‑to‑day point of contact for the client.
- Provides consistent,



quality service to clients - on time and on budget - and takes pride in the outputs.
- Generates new proactive ideas and opportunities and looks for ways to increase client satisfaction.
- Possesses account management skills; takes responsibility for specific projects, flags problems and offers early solutions.
- Demonstrates strong understanding of client processes including the updating of WIPs, finances etc.
- Develops clear communication and strong presentation skills. Able to articulate rationale and recommendations for clients.
- Actively contributes in brainstorms and planning and confidently shares ideas.
- Prepares client budgets and holds accountability for financials for certain projects.

Business

Growth - Contributes to slide development, offers creative input and ideas rationales to new business processes.

- Provides research on industry topics, issues and competitors in support of the new business process.
- Builds financial management skills including profitability, servicing, billable targets and cost‑management.
- Develops knowledge of full services within TBWA. People - Oversees junior staff and supervises projects by setting priorities, delegating responsibilities and maintaining deadlines.
- Coaches and supports the development of more junior staff.
- Maintains positive relationships with team members; builds profile with management team.
- Demonstrates commitment to Eleven values by effectively leading the team, demonstrating positive attitude, communication and problem‑solving.

Skills - Effectively plans and meets deadlines; successfully juggling multiple work priorities and managing own time, including completion of timesheets each week.

- Consistently works to Eleven standards, paying attention to detail, understanding expectations and reviewing junior work.
- Works independently, taking initiative and asking for help when needed.
- Begins to build own profile within wider agency.

📌 Business Manager (City of Sydney)
🏢 TBWA Sydney
📍 City of Sydney