Your New Company

Join a leading organisation renowned for its customer-focused approach and investment in data-driven decision making. This business leverages advanced analytics, personalisation, and customer engagement strategies to deliver meaningful customer experiences and optimise marketing performance at scale.

Your New Role An exciting opportunity has arisen for an experienced Campaign Analyst to support a high-performing customer engagement team. This role sits at the intersection of analytics, marketing, and business partnering, providing actionable insights that improve campaign effectiveness, customer outcomes, and commercial performance.

Working with large-scale customer and campaign datasets, you will analyse campaign performance, identify optimisation opportunities, and provide recommendations that influence strategic marketing and customer engagement decisions.

Key Responsibilities

- Analyse customer and campaign data to measure performance and identify opportunities for improvement.
- Produce regular reporting, dashboards, and insights to track campaign effectiveness and customer outcomes.
- Evaluate marketing initiatives, customer engagement activities, and personalised communications across multiple channels.
- Collaborate with marketing, business, and technology stakeholders to understand requirements and deliver data-driven recommendations.
- Translate complex analytical findings into explicit, actionable insights for both technical and non-technical audiences.
- Support customer segmentation, targeting, and campaign optimisation activities.
- Contribute to the continuous improvement of customer engagement and marketing effectiveness strategies.
- Present campaign results, trends, and recommendations to stakeholders across the business.





What You'll Need to Succeed

- Previous experience as a Campaign Analyst , Customer Analyst, Marketing Analyst, or Senior Data Analyst within a customer-focused environment.
- Strong SQL skills with experience querying and analysing large customer datasets.
- Experience working with enterprise data warehouse platforms such as Teradata or similar technologies.
- Advanced reporting and visualisation skills, particularly with Power BI .
- Strong understanding of marketing campaigns, customer engagement, personalisation, and campaign measurement.
- Experience with customer segmentation, campaign targeting, and performance analysis.
- Excellent stakeholder management and communication skills.
- Commercial mindset with the ability to translate data into business outcomes and strategic recommendations.
- Experience within banking, financial services, telecommunications, retail, or other large customer-centric organisations is highly regarded.

Desirable Experience

- Customer analytics and marketing effectiveness analysis.
- CRM and customer lifecycle management.
- Personalisation and customer engagement programmes.
- Next best action, next best offer, or customer decisioning initiatives.
- Working with large-scale customer and campaign datasets in a complex enterprise environment.

What You'll Get in Return

- Opportunity to work on large-scale customer engagement and marketing initiatives.
- Strong exposure to customer analytics, campaign strategy, and marketing performance measurement.
- A collaborative environment partnering with business, marketing, and technology teams.
- The ability to influence customer outcomes and commercial decisions through analytics and insight generation.
- Ongoing professional development and exposure to enterprise-level analytics projects.

📌 Campaign Analyst (Sydney)
🏢 Hays
📍 Sydney