11 Aug
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Coalition for Innovative Media Measurement (CIMM)
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Research
11 Aug
Coalition for Innovative Media Measurement (CIMM)
Research
This paper sets out an ambitious but significant vision for the future role of the US Joint Industry Committee (JIC). At a time when the US TV measurement market risks becoming increasingly fragmented and dysfunctional, it argues that a stronger JIC could help to stabilize the ecosystem, fostering trust and competition and ensuring that innovation thrives. The study suggests that the JIC must evolve to become a central enabler of the multi-currency marketplace, building common standards, shared infrastructure, and governance frameworks that serve the long-term interests of buyers, sellers, and consumers alike.
These proposals are designed to catalyze positive debate and drive meaningful industry action.
📌 Coming Together: An ambitious vision and plan for the future of the US JIC (Research)
🏢 Coalition for Innovative Media Measurement (CIMM)
📍 Research