ABOUT US

Flexi Tracks is a fast-growing Australian toy brand on a mission to make kids’ play more creative, open-ended and fun.

Designed and developed right here in Queensland, our products transform traditional wooden train tracks into completely new ways to play — allowing kids to build bridges, ramps, spirals, elevated tracks and creations limited only by their imagination.

We’re an eCommerce-first business with big plans for growth in Australia and internationally, and content is a huge part of our growth plan.

We’re looking for a creative person who understands social media, loves making short-form video and is fascinated by what makes people stop scrolling, watch and buy.

THE ROLE

Part-Time | 15–20 Hours Per Week | Brisbane

This is a flexible, part-time role working approximately 15–20 hours per week, with the opportunity for the role to grow as the business grows.

This is a hands-on content creation role focused heavily on performance creative — the short-form videos, UGC-style content and paid social ads that drive our growth across Meta, Instagram and TikTok.

You’ll be involved in the entire process: coming up with ideas, filming products, creating hooks, comfortable appearing on camera, editing videos and turning concepts into finished ads ready to launch.

One day you might be filming an epic Flexi Tracks build, the next you could be creating five different hooks for a winning Meta ad, filming a UGC-style product demonstration, or turning existing footage into completely new ads.

We don't just want someone who can make content look good.

We want someone who becomes obsessed with understanding why content works.

You'll work closely with the founder and marketing team to continually develop, test and improve creative.

TASKS & RESPONSIBILITIES

- Come up with and create short-form video ads for Meta, Instagram and TikTok

- Develop strong hooks and creative concepts designed to stop the scroll

- Film our products being used, demonstrated and built in creative ways





- Create authentic UGC-style content that feels native to social media

- Be comfortable appearing on camera

- Create multiple variations of successful ads, including new hooks, openings, CTAs and edits

- Analyse what content is performing and use those learnings to develop current creative

- Repurpose existing footage into fresh ads and organic social content

- Help build and maintain a large library of organised video, photography and creative assets

- Keep across emerging TikTok, Instagram and Meta trends, formats and creative styles

EXPERIENCE & QUALIFICATIONS

We're more interested in what you can create than how many years you've worked.

You may have worked professionally in content creation, freelanced, created content for your own social accounts, or simply developed an impressive portfolio yourself.

Ideally, you'll have:

- Experience creating and editing short-form video content
- A strong understanding of TikTok, Instagram Reels and Meta advertising
- An interest in performance marketing and what makes advertising convert

- Experience filming with smartphones and/or DSLR or mirrorless cameras
- An understanding of framing, lighting and audio

- Experience editing in CapCut or similar

- Confidence appearing on camera
- A portfolio or social accounts demonstrating your work

Please include links to your work when applying.

KEY SKILLS

- Strong understanding of hooks and attention-grabbing content

- Great instincts for short-form storytelling
- An eye for framing, lighting and composition

- Fast, engaging video editing

- Understanding of pacing, captions, music and sound

- Comfortable experimenting with lots of different creative ideas





- Able to produce a high volume of content without sacrificing quality

- Comfortable receiving feedback and quickly iterating

- Naturally curious about why certain ads and videos perform

- Highly organised with footage, files and creative assets

- Comfortable working independently and taking ownership of projects

Most importantly, you're the type of person who sees a great ad and immediately starts thinking:

"Why did that work — and how could we make our own version even better?"

WHY YOU'LL LOVE WORKING AT FLEXI TRACKS

We're a small, ambitious team, which means you won't be buried underneath layers of approvals or spend weeks trying to get an idea made.

If you've got a great idea, we want to test it.

You'll have the opportunity to directly influence the creative direction of a growing Australian brand and see exactly how the content you create impacts sales.

You'll also get

- A creative role where your ideas can actually become ads
- The opportunity to work with a rapidly growing Australian eCommerce brand

- Plenty of freedom to experiment with new concepts, hooks and formats

- Hands-on experience with performance marketing and eCommerce

- Access to products, filming equipment and spaces to create content
- A relaxed, practical working environment

- Flexible working hours

- The opportunity for the role to grow as the business grows

We're building something exciting and we're looking for someone who wants to grow alongside us.

HOW TO APPLY

Apply directly through this advertisement and tell us a little about yourself and why you'd be a great fit for Flexi Tracks.

Because this is a hands-on creative role, you must include a link to your portfolio, TikTok, Instagram or examples of content you've created.

We care much more about seeing what you can actually create than reading a perfect résumé.

Bonus: Send us an example of a social ad you've seen recently that you think is brilliant and tell us why you think it works.

📌 Content Creator - Video Editor (Brisbane)
🏢 Flexi Tracks
📍 Brisbane