The CRM & Audience Executive supports the development and execution of Sony Music Australia's audience growth strategy across owned channels. Working closely with the Director of Digital Marketing & Audience Development, Paid Media Manager, and Social & Content Manager, this role is responsible for audience data management, CRM campaign execution and audience insights.

The role plays a critical part in connecting audience acquisition, engagement, and retention activities, ensuring fans are effectively captured, nurtured, and converted across artist campaigns, tours, merchandise, and other commercial opportunities.

What you’ll do:

CRM Campaign Management

- Support the planning, creation, and deployment of email, SMS, and other direct-to-fan communications.
- Execute CRM campaigns aligned to release schedules, tours, merchandise launches, and marketing initiatives.
- Maintain CRM calendars and ensure campaigns are delivered accurately and on time.
- Coordinate campaign assets and copy with marketing,



digital, and creative teams.

Audience Development & Data Management

- Manage audience databases and ensure data accuracy, hygiene, and compliance.
- Build and maintain audience segments to support campaign targeting and personalisation.
- Assist in developing strategies to grow first-party data across artist and label touchpoints.
- Support data capture initiatives across websites, competitions, pre-saves, stores, and ticketing campaigns.

Fan Lifecycle & Journey Development

- Support the creation and optimisation of automated fan journeys, onboarding flows, and retention programs.
- Assist in mapping fan touchpoints across the customer lifecycle.
- Identify opportunities to improve engagement and conversion through audience nurturing.

Campaign Support Across Digital Team

- Work alongside the So

📌 CRM & Audience Executive (City of Sydney)
🏢 Sony Music
📍 City of Sydney