At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to-earth team that’s obsessed with improving every day, and we’re growing fast.

What’s in it for you?

- OTE $ $100,000 (Base + Super + Monthly + Annual Bonus + Profit bonus) (monthly & annual incentives)
- Real prospect to earn more as you perform
- Leadership development programs to grow your career
- Annual 3‑day Leadership Conference with the AU/NZ team where you will be part of broader business discussions as well as a chance to let your hair down and celebrate being part of BN with the entire AU NZ Leadership Team.
- Access to world‑class training and development tools
- A monthly allowance for your store to reward, incentivise and recognise your team.
- 2 free pairs of glasses per quarter product allowance so you can rep the brand in style and a year's supply of contacts!

What you’ll be doing

- Lead, coach and inspire your team to deliver outstanding customer experiences
- Drive sales performance and smash targets
- Create a high‑energy, positive store culture
- Partner with your Optometrist to grow both retail and clinical success
- Run a smooth, efficient operation—without ever compromising on service





What we’re looking for

- Proven Store Management experience in Optics or Retail at a Senior Store Manager level (or equivalent)
- Experience in optics is highly regarded; alternatively, if you have supervisory or management experience in retail, hospitality or similar and are keen to learn - we are keen to teach! so we strongly encourage you to apply.
- Someone who feels at home with our values: tight‑knit, down‑to‑earth, and constantly improving
- A passion for delivering exceptional customer experiences
- Confident in driving sales through honest, well‑judged recommendations
- High energy and adaptability in a fast‑paced environment
- Strong leadership skills - you know how to motivate and develop a team
- Commercial mindset with a drive to achieve results
- A confident leader who enjoys developing others

This is your chance to step into an exciting role, elevate your leadership career, and be part of a brand that’s growing fast.

Ready to frame your future? Apply now.

Bailey Nelson is proud to be an inclusive, diverse workplace. We welcome applicants from all backgrounds and identities.

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📌 Store Manager - Brighton (City of Bayside)
🏢 Bailey Nelson
📍 City of Bayside