This is a client-side role with an agency-trained candidate firmly in mind. Our client wants the pace, the breadth and the instincts you only really build in an agency, applied to one product instead of eleven.

For the agency person who has had enough

You know the drill. Eleven accounts. Three of them profitable. A timesheet that judges you in six-minute increments. A campaign you built beautifully that you never got to see through, because the retainer ended.

You are positive at this. You have just run out of reasons to keep doing it for someone else's margin.

The business

Our client is an Australian success story. They build connected hardware paired with software, giving customers real-time visibility over assets and infrastructure spread across enormous distances. Rather than driving out to check on things, customers see the lot in one place and make faster decisions.

They are well past the proving-it stage. The product works, customers depend on it daily, and the ambition is to lead the category globally.

The role





This is the second hire in the digital team. You will sit alongside the Digital Marketing Manager, who owns the strategy. Your job is to make it real.

Hands-on and executional. You will be in the platforms daily, building campaigns, shipping landing pages, sending emails and pulling the numbers together. If the best part of your week is watching something you built go live, you will enjoy this. If you want to brief others and review their output, keep scrolling.

What you will actually do

- Paid media. Build, launch and optimise across Google Ads and Meta. Audiences, ad copy, budgets, pacing, and structured tests on creative and messaging. Daily calls that move CPL and conversion rate
- Website and conversion. Build landing pages, run A/B tests on pages, forms and calls to action, and support on-page SEO
- Email and lifecycle

📌 Digital Marketing Specialist (City of Sydney)
🏢 Big Wave Digital
📍 City of Sydney