Digital Marketing Manager | Ecommerce & DTC | West End, Brisbane

How many brands are you responsible for right now?

If the answer is closer to twenty than five, you know what that does. You know the ad accounts backwards. You've lost track of the actual businesses behind them.

This one is four to six.

Our client is a thirty person agency in West End that works with outdoor and lifestyle brands, and nothing else. Spearfishing, camping, hunting, 4WDing, sailing, surfing it's what the team does on weekends and what they market during the week. Every client has come through a referral, so there's no sales team and no pitch work chewing up your evenings. Most people who join end up staying three to five years.

Scope of the Role

You'll own digital marketing end to end for four to six ecommerce brands strategy, paid media, performance, and the commercial thinking behind it. You set the direction and you stay on the brand long enough to find out whether you got it right.

You'll report to an experienced Head of Digital, alongside senior marketers and an in house creative team who handle the parts that aren't yours.

Responsibilities

- Own end to end digital performance across four to six ecommerce and DTC brands




- Build and run paid media across Meta and Google, plus organic channels
- Work out what actually moves each brand, think margin, AOV, repeat rate, not just ROAS
- Optimise against commercial outcomes, not vanity metrics
- Keep client reporting lean and in plain English
- Stay across platform changes and bring the thinking, not just the update

What's on Offer and the Ideal Applicant

You've had at least three years in an agency running paid media for ecommerce or DTC brands. You know Meta Ads Manager and Google Ads properly. And you can talk about a client's business without mentioning the ad account once, that's the bit they hire on.

It's hybrid, based in West End, with genuine flexibility.

On money: the band moves a fair way depending on experience, so rather than post a number that's wrong for most people reading this, I'll give you the range on our first call before you write a cover letter or take a morning off.

The role is open because they're growing. Nobody left.

Send your CV. If you've run a brand for over a year, tell me one thing you changed and what it did to the numbers that's what gets you a call..

📌 Digital Marketing Manager (Brisbane)
🏢 DMCG Global
📍 Brisbane